Account and Brand Manager
The Product House
Total des années d'expérience :7 years, 6 Mois
Rated as the largest spa distributor in the middle east- Current portfolio includes more than 100+ clients from the largest 5* spa and hotel chains worldwide. Representing international brands such as Aromatherapy Associates, Eve Lom, Kerstin Florien and Anne Semonin.
Account management, personally responsible for 45+ accounts across UAE and GCC territories.
Successfully focused on achieving sales targets
New Business prospecting and development
Continuous Training and Development for clients, as well as internal training for colleagues
Marketing Initiates and PR activities to promote brand awareness.
Planning and Implementing Streams of Revenue successfully boosting revenue and sales.
Supervising and mentoring a team of trainers and procurement staff
Planning, coordinating, developing and implementing training courses and modules.
Developing business plans and marketing strategies for launching new products lines and brands.
Identifying opportunities to develop accounts as well internally for the company
Establishing performance goals with direct reports, ensuring they are in line with the overall company strategy. Conducting regular one to one meetings, to check that objectives are being delivered and any development requirements are addressed.
Administrative skills requiring accuracy and organization
Personally Monitoring suppliers orders and inventories across 5 brands
Assisting the design team in conceptualizing promotional material
August 2012- November 2012
Acting General Manager - Health and Leisure Department, Wafi
During this period I was assigned the responsibility of supervising the health and leisure department in the absence of the General Manager, including not only Cleopatra Spa and Wellness, but also Pharaoh's Health Club and ds.
My main responsibility was to ensure the departments were successfully managed in their day to day operations. This involved leading management meetings, advising and suggesting more positive work practices and coordinating all activates with the Director.
June 2012- Present
Cleopatra's Spa and Wellness, Dubai
Spa Manager
My position as Spa manager in this renowned company has involved overseeing general management and operations across the 3 Cleopatra Spas both in Dubai and Sharjah. This has involved directly managing a team of 25 employees, and overseeing general operations of a team of 50+. As manager I have implemented targets and incentives to encourage and motivate staff as well as implemented strict performance management techniques and appraisals to ensure standards are maintained. Various social media campaigns and marketing projects have helped to drive revenue and attract new clients for the spa. I have been directly involved with monitoring the yearly budgets, the P&L, and heading renovations projects to develop the facilities.
Other daily duties have included product ordering, sourcing and purchasing products and service, marketing both internally and externally, as well as yearly promotional planning.
I have continued to conduct various training across the 3 sites as well as source and implement new brands and signature treatments. I have been directly involved in recruitment drives both here in UAE as well as travelling to other countries to find the best possible candidates to ensure standards in the spa are not compromised.
April 2011- May 2012
Cleopatra's Spa and Wellness, Dubai
Spa Trainer and Standards Supervisor
As an in house trainer it was my responsibility to provide induction and ongoing training regarding every aspect within the spa. Including product treatment training, retail skills, spa standards, and continually assessing the standard of the guest's journey. I have developed training plans, liaised with trainers and organized and implemented both in house and external training sessions.
Having worked very closely with the Elemis Trainers, I have been able to assess training needs and requirements based on performance and feedback, and implemented training as a result of this. Treatment assessments have been an essential duty to Benchmark the standards within the spa. I received a Train the Trainer course from both Elemis UK and also WAFI Head office.
Other responsibilities have included, supervision of a large team, managing general operations across Wafi and our two sister companies in Sharjah, liaising with product houses and brands, implementing new treatments and products. Duty manager shifts of the Health and Leisure department, including Pharaoh's Club, Pool, and Hair Salon, have also played a key role in my position.
May 2010 - April 2011
Spa InterContinental DFC
Spa Trainer
As and in house trainer my duties included; supervising day to day operations within the spa. Planning, developing and delivering training sessions to a large team on various product ranges, customer service skills, retailing skills and reception responsibilities. I have developed training plans, liaised with trainers and organized and implemented both in house and external training sessions. One of my main responsibilities was to look after our guests experience within this spa, liaising with guests identifying the needs and requirements and implementing new ideas. I have achieved excellent retail sales and developed a network of regular guests.
I participated in an event in the Jewelry show 2010, whereby we promoted and marketed the spa to the attendees. I also assisted in the decision of chosen brands within the spa as well as the treatments to be taken on.
July 2009- April 2010
Urban Angels Day Spa, Birmingham UK
Senior Spa consultant
My main responsibility included overseeing the day to day operations of the spa. Day to day duties included; beauty and holistic therapies, reception duties including bookings, dealing with enquiries and payments, in house training of other members of staff with regards to inductions, assessments and product knowledge. Opening and closing of the site itself, promotional duties, site cleanliness and maintenance and most importantly to meet, greet and liaise with clients to ensure their spa journey is of the highest standard.
May 2008- September 2008
Natwest Bank, Acocks Green, Birmingham UK
First point of contact for Natwest Bank customer, cashier duties and administration duties, internal training of new staff and first point of contact for the sales of Natwest products.
January 2007 - May 2008
Devonshire Spa, Buxton UK
Elemis and Dermalogica Therapist/Supervisor
The spa is entirely run by students, with some supervision from tutors/spa managers. During my second and third years of study I held a lot of responsibility with the day to day running of the spa. These duties included administration responsibilities such as organization of bookings, enquiries and client records. Pool checks, spa tours and maintenance and cleanliness of the spa. Internal training was given to student in lower years by me and I have also held the title of spa supervisor during my experience here.
January 2006 - September 2007
French Connection, Bullring, Birmingham UK
Retail advisor and sales assistant.
ADDITIONAL EDUCATION AND SPA QUALIFICATIONS
* University of Derby, Buxton (Sept 2008 - June 2009) . BSc International Spa Management AWARDED SECOND CLASS HONOURS (1st division)
* University of Derby, Buxton (Sept 60 - June 08) Fda Beauty and Spa Service. Awarded certificate: Merit.