Head of Events
Alserkal
Total years of experience :15 years, 10 Months
Develop creative strategies to foster client and supplier relationships, aiding in referrals and networking opportunities for constant expansion, significantly growing the Alserkal network. Direct the department, meeting agreed targets within deadlines, delivering commercial and cultural events for the company, managing and negotiating rigorous planning processes and at times, complex projects. Streamline administrative systems, while managing financial reports all to aid alignment of the strategic path with corporate projections and objectives.
• Repositioned Alserkal Avenue events bid, culminating in amplified sales ticket figures by 60%, with expanded and revised event services and cultural advisory offers.
• Secured major international brands through quality customer service, B2B marketing, and delivery in every facet of their events, despite resource constraints, onboarding the likes of Breitling, Lufthansa, McLaren, Google, Sephora, Guerlain, and Facebook.
• Supported the completion of successful Quoz Arts Fest project drawing 38, 000+ guests over 2 days.
• Increased client meeting requests by 30% by spearheading business development initiatives, through networking, sourcing and the development of strategic alliances with brands, media and various relevant institutions to bolster brand positioning and awareness, engaging new audiences.
• Devised programs for global brands to boost new audience appeal with physical and digital engagement via art initiatives, translating brand authenticity by creating long-term narratives to embed brands within the Middle East.
• Conducting e-commerce development project (during Covid-19), guiding logistics process implementation, involving the payment gateway launch, client service strategy, and order fulfilment in reshaping the business model to amplify revenue, including generating strategic alliances with creative and art concepts, capitalising on product sales and ensuing sponsoring/advertising opportunities.
Initiated development and deployment of events strategy, steering processes from pre-planning to management of conferences, exhibits, forums, social and cultural events. Implemented innovative business development enterprises to prospect for new leads and generate new business.
• Created and arranged marquee events for government divisions, corporate clients as well as private VIP clients, to meet all commercial KPIs.
• Accomplished strategic brand building, establishing Dubai Ladies club as a featured event destination, increasing awareness and market impressions.
Oversaw every aspect of event organisation to achieve success in managing the Events department, outlining and guiding the timeline of actions, instilling best practices, tracking progress and performance of the events team, through to completion.
• Increased revenue through leveraging strong relationship management with clients and suppliers.
• Produced high impact concepts for events along with the development of clear strategies, while establishing respective budgets.
Drove events execution, leading and coordinating high-performance project team, focusing on communication between parties concerned while interfacing with clients, guaranteeing quality customer care, and ensuring profitability.
• Created and developed innovative concepts, optimising corporate event organisation and delivery.
Appointed to administrate scheduling, organising the entire events calendar aligned with the marketing strategy targeting local and international markets. Spearheaded various marketing and PR projects, collaborating with diverse cross functional teams while managing PR as well as stakeholder relations.
• Supported the key SAS Forum project success, overseeing the corporate VIP public relations program, involving over 100 talks and 25 exhibitors over a 2-day trade show, conducting media relations and controlling company media broadcasts.
Personal assistance of a Board Member.
Budget management and Marketing department performance reporting.
Providing support in various marketing and communication projects.
Sales and Management 2 years diploma
