Sophiya Borlee

• Responsible for the planning and implementation of brand and marketing initiatives and strategies, contributing to the achievement of business objectives and market positioning for NAS.
• Overseeing the functions of Marketing, Communications and Customer Relationship Management (CRM) functions of the Group and determining project marketing and communication strategies for residential, retail, commercial and other assets.
• Providing high level product specifications/features/pricing and promotion tactics to achieve sales objectives in collaboration with the project’s Sales and Development teams
• Responsible for preparing marketing budget and annual plan
• Compiling market data to support the development of marketing strategies to build knowledge and awareness of marketing developments and trends 

• Preparing market analysis report to inform key commercial assessment and feasibility assumptions around development revenue and sales potential; and market research projects to map customer segments, preferences and drivers and identify market opportunities.

Al Mouj Muscat is Oman's premium Integrated Tourism complex with luxury freehold properties, Golf course, Marina, The Walk Mall, Community hub spanning over acres.


Key Responsibilities
•Developing annual regional and local marketing and sales plan and budget
•Responsible for developing marketing strategy and campaign plans in conjunction with the Sales and Development teams for new and existing products and executing the same.
•Responsible for ROI monitoring and lead generation from all marketing initiatives
•Supporting Sales with all marketing requirements for local and regional roadshows, sales events and product briefing
•Maintaining good relationship with all Stakeholders (Sales, Development, Resale and rental, Finance, MAF marketing and internal marketing team) and ensuring consistent awareness of project updates
•Preparing briefs for all marketing requirements and working closely with agencies for campaigns, and launches (brochures, project model, renders, creative, PR and communication, Digital and social media, landing pages for campaigns, direct emailers)
•Responsible for the positioning and marketing for the rental and resale department and the execution of the same
•Ensuring integration of sales, rental and resale department in all destination events
•Preparing budget, annual plan for sales and leasing initiatives
•Preparing monthly reports, post-campaign analysis reports/ roadshow reports/ lead analysis
•Preparing market research report to inform Sales and Development team on market trends

Achievements
•• Top performer in the marketing team for 2017-2018.
• Developed successful plans for Al Mouj Muscat’s most luxurious beachfront Zunairah villas, which won the 2017-18 International Arabian Property Award for Best Residential Property Single Unit in Oman and premium projects like Juman One, Juman Two, Ghadeer Parks, The Gardens, Reehan Residence and Beach link villas.
• In 2017-18, 25% of sales target was achieved from regional efforts. Sales generated regionally amounting to US $ 8.5 Million
• Developed the digital strategy for sales campaigns for Oman, UAE, Tanzania, Kuwait, Qatar, Iraq and Iran
• Successfully launched the resale and rental department exclusive to Al Mouj Muscat
• Exceeded leads as per target set for campaigns, with a sales conversion rate of 1.5%
• Worked closely with IT to set up a live online graphical master plan, a tool for sales team to see available inventory.

Muriya Tourism Development is a leading developer, an ITC that includes hotels, real estate, and leisure facilities such as golf courses, marinas and supporting infrastructure. Two of the ongoing projects are ‘Jebel Sifah’ and ‘Salalah Beach’.

Job description
Overseen the marketing of the two major destinations, Jebel Sifah and Salalah Beach and the hotels, marina and the real estate.
• Developing marketing plan
• Brand management
• Planning marketing budget, ensuring all activities are within set plan and budget
• Ensure consistent branding and alignment of key messages across the communication channels
• Work with local and regional creative, PR and digital agency to strategize and implement plans to create positive brand image in the market
• Work closely with agencies in creating all the collaterals for the destinations, hotels and sales
• Responsible for editorial direction, design and production of all organization publications (Destination magazine, Muriya News, Newswire)
• Work closely with Sales and development team to plan new product launches and formulate sales campaigns to support sales of aging inventory
• Play a lead role in all event organization (launch of both projects, Carnivals, sales events)
• Supporting the destination hotels, Juweira Hotel, Sifawy Hotel and the marinas with marketing
• Responsible for managing the digital (social media platforms, websites and e-marketing)
• Market research and competition analysis
• Attending property road shows and exhibitions

Achievements
• Successful establishment of digital marketing for Muriya, Facebook is a success story with an accumulated fan base of 20, 000 in just two months.
• Development of three responsive websites; www.jebelsifah.com, www.salalahbeach.com and www.muriya.om.
• An efficient quarterly Newspaper that has been tailored to give Muriya’s customers the latest updates and offers.
• Establishing ‘brand identity’ protocols and formulating guidelines for uniform implementation and adherence across all platforms and products.

Global scuba LLC, A recreational sports entity

Job description
•Cultivating the company’s reputation in the market and with customers and suppliers
•Creating awareness in the local and international market, using strategic marketing planning
•Implementing loyalty program to sustain clientele
•Responsible for advertising and marketing collaterals
•Responsible for PR and media communications
•Involved in planning and organizing the company’s activities to achieve targets
•Monitoring expenses
•Responsible for generating business locally and internationally (core business)
•Tailoring packages for different activities, and promotion to local and international tour operators and diving clubs

for managing and maintaining over 200 corporate accounts in Oman and UAE
•Coordinate sales blitz with the sales team in Oman as well as in Dubai
•Duty managerial role every week
•Researching business for conferences, accommodation bookings
•Coordinating with F&B department to increase revenue
•Developing and implementing strategies to grow accounts and shift market share from competition
•Active involvement in formulating the business plan

Achievements
•Major contribution in increasing occupancy rates to the highest in Oman
•Exceeded targets set every year
•Awarded “best employee” in the year 2003

for sales and marketing of various courses
•Involved in planning promotions and creating adverts
•Conducting market research for new course development

First internet cafe, Oman

Job Description
•Setting up the first internet café in Oman
•Overall supervision of the internet café
•Assisting customers with problems
•Designing and conducting courses on computer and internet to corporate groups
•Responsible for sales and marketing
•Conducting market research

The company was authorized to sell advertising space exclusively on the southern railway stations.
•Coordinating a team of 7 marketing executives
•Dealing with corporate clients
•Responsible for reaching sales targets with the team
•Conducting market research and preparing project reports
•Conducting training classes