IDEAL STANDARD GULF
Total years of experience :17 years, 3 Months
• Develop and implement annual integrated multi-channel marketing strategy and execute it to support brand/business objectives.
• Forecast and manage the marketing budget to support and contribute to commercial targets and growth priorities in the MEG region.
• Create and manage the quarterly/annual marketing & events calendar which will support and promote the commercial priorities of the business.
• Drive influencer marketing campaigns and generate maximum ROI.
• Define key messages, create internal & external speaking opportunities, and develop compelling content that resonates with customers, partners and external stakeholders.
• Plan and execute marketing campaigns/new product launch in collaboration with Commercial & Product Management Teams to generate awareness and demand (ATL, BTL, digital & social media) ensuring alignment with global and regional marketing strategy & proper client segmentation.
• Oversee, create and approve press releases, press packs and other promotional literature targeted at all relevant media areas, ensuring prominent coverage in both online and offline media.
• Work closely with key agencies (creative, media, PR and digital) ensuring all campaigns are delivered in compliance with company’s corporate visual identity and objectives.
• Improve web presence through SEO, successfully increasing overall website traffic by 25%.
• Monitor and assess the performance of marketing campaigns by analyzing KPIs, reporting a 40% performance increase to management in 6 months.
• Ensure local adaptations among distributors are optimized and in line with the overall brand marketing strategy.
• Identify & evaluate local marketing events and manage sponsorships (Expo 2020) to support sales and strengthen brand/business KPIs.
• Work closely with Central Marketing team in Europe to support the development/localization of all marketing collateral such as corporate brochures, catalogues, corporate videos..
• Conduct market research on competitive activity and regular benchmarking of campaigns.
• Act as brand guardian and ensure all localized branding and collateral are of a consistent high standard and comply with brand guidelines, inclusive of messaging and positioning.
• Plan & execute marketing campaigns to communicate the products’ offerings & new product launches.
• Develop clear & inspiring briefs for creative and media agencies. Evaluate plans from strategic, creative and production perspectives according to budget and time.
• Oversee, create and approve press toolkits and other promotional literature targeted at all relevant media areas.
• Develop a strategic social media plan, ensuring presence on the right platforms and supporting clear business objectives - lead generation, brand awareness, etc. and evaluate the effectiveness of digital campaigns.
• Manage the events strategy including the budget associated for events & trade shows and supporting details required for event activation and/or sponsorship (i.e. Gulfood F&B trade exhibition)
• Build strategic relationships and collaborate with key customers i.e. Unilever, Carrefour, Emirates Flight Catering, in the development and execution of all demand generation activities including emails campaigns, events…
• Communicate and educate the Sales Team regarding new and planned marketing activities.
• Ensure a timely update and availability of web content and other marketing material (i.e. brochures, catalogues..) maintaining consistency in brand guidelines.
• Provide appropriate elements of reporting on events and campaigns to measure campaign effectiveness.
• Provide input to social media campaigns to drive successful activities
• Work with creative agencies to develop supporting material and collateral
• Assist in the organizing of trade shows and industry events by arranging sponsorships, and liaising with suppliers to coordinate marketing and promotional material such as exhibition stands, merchandise, brochures, etc.
• Support the development of briefs for spokespersons for all events
• Develop communication material including press releases, newsletters, social content, brochures in collaboration with internal management and external vendors.
• Engage in regular monitoring and analysis of the company’s media, social media and website activity.
• Liaise with advertising, PR, and communication agencies to promote business and increase brand visibility in relevant markets.
• Create and manage a monthly communication summary report to keep management abreast of completed activities and ROI.
• Develop content for marketing campaigns
• Plan periodical content calendar and own publishing operations on all social media accounts.
• Manage digital presence and online awareness
• Run online promotions and manage company website
• Proactively plan, handle and coordinate the diary using professional judgment to line up meetings in the most well-organized way.
• Coordinate and collate briefings, meeting papers and produce daily meeting packs in advance of all meetings.
• Develop an efficient system for mailbox management to highlight policy and corporate priorities and filter any irrelevant messages.
• Handle the director’s priorities, anticipate problems, risks, issues and corporate tasks that they will have to take care of and proactively
make suggestions about the best way to take them forward.
• Book travel and accommodation when needed, administrating line management duties, such as expenses and leave approval.
• Ad-hoc project support as advised by the line manager; coordinate meetings/events, book meeting rooms and assist with recruitment etc.
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