Communication, UX, Creative & Digital Product Consultant
Freelance
Total years of experience :20 years, 9 Months
The areas I consulted in mainly involved developing, managing and implementing integrated strategies and campaigns including brand strategies, brand identity creation, communication campaigns and product development.
Clients:
Saatchi & Saatchi - Lebanon / KSA
JWT - KSA / UAE / MENA
LEO Burnett - Lebanon / Jordan / Russia
Impact BBDO - Lebanon
Publi-Rizk - Lebanon / Yaman / Sudan / South Africa
Products:
Always Russia - Mobile Game
Beirut City Centre Mall - Mobile Application
BLOM Shabeb Loyalty Program
BLOM Picture Card
Audi Rewards Platform
Bank Audi Cards Platform
Card Artist
Woman Loyalty Program
Chief Product Officer (Build - Launch - Grow) As CPO, I’m responsible for planning the product roadmap & leading the execution strategy of the product to reach the company’s goals, operating the Design/UX and Marketing Team, and working closely with the founding team as well as the technical development team. After 6 months, Atbaki is getting (monthly) 590, 000 UV, +17 Million screen-views, +6 Minutes / Sessions, 2.4 Bounce Rate.
As creative director, I'm in charge of conceptualizing, designing and producing top quality marketing and communications materials for corporate clients.
2009 - 8 awards
www.broadbandlebanon.org
first prize - forums
www.blomretail.com
second prize - banks: consumer
www.indyact.org
second prize - health, safety, environment
www.blombank.com
third prize - banks: corporate
Major responsibilities included:
- Digital Projects Management
- Control the Quality of digital deliverables
- Accounts Management
- Communication Management
- Digital Marketing Calendar creation/ Support, Media mix - Budgeting
- Business Development (Proposals creation, Pricing, upselling)
- Digital Pipeline Management
- Human resource support
Senior Art Director - Team Leader
Oversees all creative projects and staff, and is responsible for the overall quality of work produced by the creative department.
Manages creative projects from concept to completion and translates marketing objectives into creative strategies.
Leads and directs the creative team in the production of advertising and marketing collateral.
2008 - 18 awards
www.stc.com.sa
(MCIT) Digital Excellence Award for the year 2008
www.abdali.jo
golden award - real estate
www.algebra-capital.com
golden award - financial institutions & insurance
www.brandprotectiongroup.org
golden award - ngo
www.byblossudvillage.com
golden award - real estate
www.millenniumdev.com
golden award - corporate
www.ftvarabia.com
golden award - entertainment
www.atayebalrif.com
golden award - food and beverages
www.redcross.org.lb
golden award - international, gov & ngo
Projects references:
.aldar
.emaar
.dubai holding
.abu dhabi gov.
.udc qatar
.raffles city
.millennium
.redcross
.sgbl
.blom bank
.byblos bank
.brand central
.jwt
.leo burnett
.saatchi & saatchi
.impact
.rmg
Senior Designer + web team leader and sometimes involve with production & project management.
2006 - 3 awards
www.rotana.net
best website for 2006 golden award & microsoft
prize for the best website built on microsoft
technology
cards.banqueaudi.com
silver award - banks & financial institutions
2007 - 6 awards
www.saudioger.com
best corporate strategic website - corporate
rewards.banqueaudi.com
silver award - bank consumer
www.shineclubaudi.com
bronze award - bank consumer
Projects references:
.rotana
.fashion arabia
.future tv
.alsummaria tv
.xfactor
.saudi oger
.bank audi
.doha bank
.mit arab competition
.future party
.hariri foundation
.tanmia
.abdali
.libancall
.esa
.beirut mall
.clinton foundation
.algebra capital
Senior Designer - Design Team Leader
2005 -1 award
www.bzommarpalace.com
best website selected by the internet users
Projects references:
.sabic
.aramco
.saudi electricity
.nadec
.obaikan
.M. E. Airlines
.ogero
.fransabank
.bbac
.arope
.adir
.pepsi lebanon
.elie saab
.jamil khansa
.tabbah
.star academ y
.superstar
Graphic Design Major / Advertising & Marketing Minor - 2004 American University of Science and Technology – AUST State University of New York // GPA: 3.4