SOWMYA BALAN

• Negotiating with clients and advertising agencies for media rates over the phone as well as through Face-to-Face meetings.
• Maximize the advertisers media spent on the various products handled.
• Working closely with media and advertising agencies for advertising revenues.
• Encouraging clients to advertise with the publication and providing them end to end solutions
• Selling different spaces in different products of Gulf News.
• Scanning & Monitoring different sources & competitors to locate active advertisers and tap them for additional business.
• Maintaining a Master-list with customers & agencies database
• Facilitating new team members with the technical know-how and process work flow.
• Retaining existing clientele and identify new prospects.
• Provide customer service excellence and maintain healthy client relationships.
• Contribute towards product development through self-creativity and clients feedback
• Achieve monthly and quarterly targets
• Prepare Daily Sales report to show active involvement with clients and maintain consistency

- Worked with an Al Ain based English/Arabic Magazine, ‘The Source’ as a freelance media salesperson.
- Selling Advert space for the magazine through cold calling/Face to face meeting with clients and promote the magazine.
- Worked as a freelance salesperson with Radio Asia Network.
- Selling the air time/spots/creating properties to suit the client’s requirement and provide all sorts of creative solutions.
- Liaise with the programming team/Creative team and brief the client’s marketing requirement to provide a complete creative marketing solution to them.
- Follow up with clients for various needs.

- Worked in Marketing & Sales for online marketing of search engines with projects related to Government entities like DTCM, ADCCI and also with JAFZA & DHCC.
- Selling advert spaces/ getting sponsorships for various marketing collaterals like sponsorships for DSF’12 Events Calendar & Guide.
- Selling advert spaces/ getting sponsor ships for Costa Cruise Club maps, marketing collateral used in the Luxury Cruise liner.
- Getting sponsorships for DTCM’s ‘Dubai at a Glance’ - 1 million print runs in English, Arabic & other foreign languages.
- Getting sponsorships / Selling Advert spaces for ‘Hotel Maps’ - a unique marketing tool designed by Easy Map Advertising for various 5 Star & 4 Star hotels in Dubai.

 Monitoring group of team members and heading the department/branch. Coordinating with the team.
 Co-coordinating with Execution Department and the management to achieve the target of project completion.
 Manage Branding, Budgeting & Marketing activities and report on project schedule and status throughout the duration of the project, including status preparation, tracking and reporting, identification of critical path issues, and scheduled changes resulting from change requests.
 Review and answer correspondence.
 Data encoding, input, scanning and transcribing of all computer related information of the company.
 Responsible for handling queries, incoming and outgoing calls, faxes and mails.
 Prepare agenda or programs for meetings with clients; organize sales meetings

Carried out management responsibilities in accordance with company’s policies and any applicable federal and state laws. These responsibilities included interpreting and enforcing company policies and regulations with customer service agents.
 Managed the team in an effort to increase the operational effectiveness and to meet the client's needs including: planning, assigning and directing work.
 Developed and maintained a positive relationship with the client while evaluating and suggesting opportunities for growth of the business.
 Evaluated the results of the team regularly and systematically by analyzing reports, working with other team members.
 Performed other duties as assigned
 Meeting and greeting clients via phone, email and face-to-face
 Responding to internal and external enquiries
 Assisting with data management
 Handling invoices
 Performing general administrative duties

To manage various customer accounts & ensure that every news item is delivered up to the client's satisfaction.

Manage the existing set of clients and also bring new clients to subscribe for the news.

Market every individual show's slots to potential advertisers.