SOYOUNG KIM

• Led end-to-end eCommerce operations across large-format hypermarkets,
contributing to annual online sales of KRW 130B and supporting continued
omnichannel business growth.
• Managed large-scale operational resources including 2, 095 pickers and 1, 650
delivery vehicles to maximize operational productivity and customer fulfillment
performance.
• Collaborated with commercial, supply chain, and store operation teams to
improve online assortment availability, fulfillment accuracy, and delivery
performance.

• Negotiated direct-purchase agreements with vendors to improve profitability
and strengthen margin structure.
• Managed product lifecycle, inventory health, and category profitability through
data-driven demand forecasting and assortment planning.
• Reduced short-dated inventory and dead stock through strategic SKU
restructuring and inventory optimization initiatives.

• Led the online business development for the Baby category during the early
stage eCommerce expansion period.
• Established vendor sourcing infrastructure and strengthened supplier
partnerships to improve online assortment competitiveness.
• Secured high-margin sourcing structures for key categories through direct
brand negotiations and strategic purchasing initiatives.

• Participated in the successful launch of the Yatap Store and managed
Housekeeping and Stationery business operations.
• Managed category P&L, pricing strategy, assortment planning, and
promotional execution to drive sales and profitability.
• Developed high-performing Hero Item strategies and optimized product
lifecycle management to improve category performance.