Senior Marketing Manager - Global
Notions Group
Total years of experience :24 years, 4 Months
Overseeing global marketing team, and all aspects of marketing;
Developing marketing strategies for global markets; Developed organizational structure and marketing policies; Owner of AOP and budget; New product development;
Developing & initiate appropriate support/plans based on the brand strategies
Dealing with marketing/brand managers to translate their strategies into the field
Full responsibility of new launches from all aspects and be part of multifunctional teams
Building a clear timeline for projects and meet the deadlines
Responsible for perfect Implementation of marketing plans and consumer activity plans Analyzing performance of Brands in the regions and get a solid analysis with recommendations/corrective actions.
Building a full year promotions plan as per the customers calendars & brands focus Managing promo's implementations, production, delivery with clear timelines Building a solid plans to fit these promotion with customers including cost
Analyzing performance and do a clear monthly reporting
Calculating the ROI before & after campaigns by region by customers
Supervision on discounts for customers/channels
Contracts Audit
Creation of visibility standards, Must Stock List, Building Planograms
Category management
Building full Service package program with appropriate implementation, tracking & evaluation
Responsible for channels performance per region with a clear analysis and actions Building yearly strategic plans for channels and how to boost sales in each by finding opportunities
Activity implementation and tracking as per the set plans
Customers Activation through a solid plans
Trade loyalty programs
Sales team incentives programs
Weekly & monthly performance reports by region/brands/channels/customers with recommendations & actions
P&L full management with the whole process of payments and monthly closing reports by activity/country
Monthly pricing reports for all products vs. competitors in all markets
Co-ordinate and supervise execution of innovative channel promotions, advertising, events and marketing activities designed to drive volume and profitability by leveraging customers to communicate brand message, building brand equity.
Liaise with sales as to channel specific advertising, promotions, print production and premium needs.
POSM creation and adaptation (Photoshop, Illustrator)
Monthly Trade Marketing Fact sheets for all channels (SAP, Oracle)
Co-ordinate POSM deployment for on-going channel requirements and national or channel promotions, co-ordination of redemption of promotional premiums.
Co-ordinate promotion FS with plant/sales/procurement, monitoring sales generated production FS
Supports and co-ordinates with the Marketing Coordinator/marketing team obtaining municipality approvals for all promotions.
Brief and coordinate with procurement costing of premiums and printed items.
Responsible for POP/raw material tracking and recommending premium allocation
Raising and coordinating all related LPRs, GRNs and follow-up with procurement on premiums delivery, co-packing timings and costs.
Evaluating promotions and activities and review learning
Managing Livery (Corporate Identity) management of Equipment Graphics - machinery graphics, POP and development thereof
Briefing and managing advertising agencies and other third party suppliers as to delegated marketing projects and liaison with suppliers / agencies with regard to delivery of marketing material.
Executing all related POSM, branding and product distribution
Visiting the market, monitoring market execution and reporting as requested
Managing the top-shops inventory and budget (and any channel media or presence) and liaising with suppliers for related jobs.
Managing the AC Nielsen monthly reports and generate monthly reports for the Marketing Manager as requested.
Coordinating and supervising marketing coordinator
Category Management Project: One of 3 people among all Pepsi Bottlers in ME that is included in Category Management Project that is starting with Sharjah Coop, and it will expand to all KA by using AC Nielsen’s Spaceman professional software for Cat Man
• Increasing market share and brand visibility, finding new marketing partners and maintain good relations whit existing partners and clients. Presenting company's goals and values to clients and partners, providing excellent service to clients, and being an only link between clients and company.
• Signing Marketing contracts and negotiating trough competitions contracts takeover, preparing all required paperwork and contracts in order to meet company's and legal policies
• Directly responsible for over 50 people, including Promo Leaders, Hostesses and Sales Team.
• Coordinate external agencies in order to meet Philip Morris standards in all BTL and DM activities
• Assisting Event Supervisor, negotiating with external agencies about terms and conditions, preparing and providing logistic support for company events and party's from 100 to 10000 visitors
• Assisting Marlboro Brand Manager (primary), and other Brand Managers (If required)
• Coordinate and supervise Promo Team Leaders and their teams for all BTL activities.
• Schedule 1-2-1 activities in district
• Reporting daily, weekly and monthly about competition activities and also sending feedback from field directly to National CE Supervisor, Marketing Manager and Marketing Director.
• Involved in event and brands budget planing
• Involved in making of annual Marketing Brand plans
• Involved in successful launching of over 15 new products on market
• Monitoring on-field implementation of POSM's trough different sales cycles
• Organizing and monitoring 1-2-1 activities
• Negotiating about positions of Nescafe Coffee 2 Go coffee machines in retail sector
• Negotiating about positions of Nescafe Vending machines inside number of different business centres
• Finding new marketing partners and maintain good relations whit existing partners and clients, increasing market share and brand visibility. Providing excellent service to clients.
• Signing Marketing contracts and preparing all required paperwork and contracts in order to meet company's and legal policies.
• Monitoring that deliveries and payments are regular and on time.
• Reporting daily, weekly and monthly about competition activities and also sending feedback from field directly to Regional Director.
• Simultaneously worked as a DJ and Presenter on 4 local Radio Stations
• Jingles and commercials creation and production
• Resident DJ at Aquarius Night Club in 2003-2005 period