Marketing Co-ordinator
Lafi Real Estate
Total years of experience :24 years, 4 Months
Responsible for providing marketing services to various projects on which Project Sales & Marketing has been assigned. Developed and implemented various marketing strategies and budgets incorporating all elements of market mix.
Job Description:
Communicating plans and activities regarding each project to the client and the executive management team.
Coordinating marketing activities between the client, ad agencies, event management companies and PR companies.
Documenting essential data for reports and manuals, and developing support material for sales force.
Preparing presentations and proposals for various marketing related activities.
Maintaining reports on the progress of projects to be submitted to the client and management.
Liaise with the media on advertising requirements and related production for timely execution of advertising campaigns. Updating and maintaining the Media planners on the media status of the brands.
Monitor the appearance of various clients' advertisements in newspapers, magazines, radio, and outdoor for quality check and adherence to advertisement release guidelines.
Providing admin support by handling the office correspondence, tenants & property management, rental/project contracts preparation, organized filing, etc.
Was able to generate new client base in different verticals with effective up selling and cross selling techniques. Actively coordinated promotions, exhibitions and events.
Job Description:
• Identifying the potential client and generated new business & identifying advertising opportunities for the brand of the clients
• Planned the press office dispatch schedule, use effective forms of media and communication to build, maintain and manage the brand image.
• Organized and attended press conferences, special events, launches etc., built goodwill relationships with the press.
• Developed and executed media plans in close consultation with clients as per their requirements
• Competitor price analysis / Incorporating markets trends
• Consistent brand analysis-study / Liaising with Clients on their proposal requirements
Worked on the support of Graphic & Signage design, Guiding System design developments for few of the prestigious five stars hotels such as Fairmont Hotels & Resort at Abu Dhabi, Kempinski in Middle East, Kempinski Ajman, Kempinski Kuwait, Kempinski Ishtar Resort & Spa at Amman, etc.
Assisted the multimedia team and the design team on the support of Graphic & Signage design development for the seven star hotel, Emirates Palace at Abu Dhabi.
Was awarded the opportunity to be the First Guest at the ROYAL PALACE HOTEL.
Worked on the Multimedia and CD Rom presentations for the Annual Kempinski Global Conference 2005 held at Emirates Palace. Abu Dhabi.
Job Description:
• Organizing promotional activities / Organizing product launches
• Coordinating the promotional activities for new releases & special products and organizing
client promotions.
• Organizing indoor/outdoor intra-organization activities
• Assisting the Project Managers on their project tasks
• Interaction with advertising companies and PR agencies
• Liaising with Clients on their proposal requirements
• Event Management / Recording Minutes of Meetings
• Presentation Reports / Drafting Proposals /Handling Project Management Correspondence
• Developed and maintained well organized filing system
• Co¬ordination within the production department
• Liaise with the media on advertising requirements and related production for timely execution of advertising campaigns.
• Updating and maintaining the Media planners on the media status of the brands.
• Monitor the appearance of various clients' advertisements in newspapers, magazines, radio, and outdoor for quality check and adherence to advertisement release guidelines.
• Ensure the material order and receipts are as per the brief provided and oversee the storage of the material for easy retrieval when needed.
• Arranging & co¬ordination of meetings with the clients
• Assisting the PR Consultant to arrange Press Conferences / Sending out Press Releases
• Event Management and arranging IT Promotions for the clients
• Generation of Media Reports
• Attending to Calls / Office Administration & arrange meetings
• Diary Management & assisting the HR dept
• Compose, formulate, review and edit all business correspondence independently
• Developed and maintained a well organized filing system
• Making Invoices, vouchers, bank transfers, etc / Computerized entry of Data & Writing Cheques