Digital Marketing Manager (Advertising & Affiliate)
First Screen
Total years of experience :14 years, 0 Months
I am responsible for handling key accounts of the company and optimizing the revenue by employing digital advertising and affiliate marketing strategies on all our global campaigns.
Achievements:
- Hit the revenue goals and optimized different regions for maximum profitability
- Optimized different affiliate networks & contributed to over $50k a month growth
- Turned low-profit campaigns into 150% increase with diverse optimization techniques
- Planted screening process and optimization checkpoints for better conversion growth
Duties include:
- Manage budget of over $1 million on various Ad platforms including Google, Airpush & InMobi
- Conduct market research for existing & new geos to devise marketing & advertising strategy
- Develop account strategies including media buying & analysis to drive long-term revenue
- Establish partnership with content distribution networks & optimize campaigns per geo
- Maintain good relationship/communications with all the partners & ensure all the deliverables
- Manage 45 affiliate (CPA) partners and optimize campaigns based on the traffic sources
- Conduct weekly, bi-monthly & monthly analysis to optimize campaigns for optimum results
I was responsible to manage end-to-end eCommerce marketing & promotional activities of the company.
Achievements:
- Increased overall website conversion rate to 1.5%
- Basket abandonment churn rate was minimized & garnered impressive conversion rate with retargeting and discount offers (via email)
- Optimized email marketing strategies that resulted in overall increase in open, click and opt-in rate. It became the 3rd best source of revenue in 3 months
Duties include:
- Develop, execute and deliver the company's online marketing strategies
- Develop, implement and monitor SEO/SEM strategies to drive traffic and conversions
- Ensure website is maintained and optimized for Search engines & consumers
- Create, implement and optimize digital campaigns to attract new customers
- Manage online advertising and promotional budget of the company
- Develop and execute social media strategies across different channels
- Plan & execute promotional, educational and transactional email campaigns
- Continuously optimize email marketing strategies to drive higher returns, including; A/B testing of subject lines, content, images, offers, mailing frequency, segments, landing pages etc.
- Improve & optimize the user experience, content, conversion points and sales funnel
- Support PR team through digital marketing and social media campaigns
- Work closely with editorial, sales & customer service teams, providing regular updates and actionable steps to improve audience growth & experience
- Manage affiliates and partners for the entire Boutique 1 group. Continuously optimize networks to drive sales & increase conversion rates
- Explore new digital opportunities that benefit the business including social media & partnerships
- Run website’s performance audit and implement strategies to increase sales & returns
- Regularly audit and assess strategy with a goal to continually innovate the prospects
Projects: www.cloudways.com, www.cloudreviews.com, www.bestvpnservice.com, www.unblock.com, www.ivacy.com, www.purevpn.com & www.killping.com
I was responsible for planning, managing and executing digital marketing strategies to all internal projects including delivery & results for key strategic initiatives.
Achievements:
- Started new projects Cloudways & BestVPNService - positioned them quickly in the market
- Hit a revenue goal of $30k a month within 3 months of the launch - BestVPNService
- Positioned BestVPNService as Industry leader in the market with collective efforts of the team
- Positioned Cloudways as new Big thing in the SaaS market with great Click-&-go platform
- Acquired 20K leads in 4 months with one-page website (pre-launch) - Unblock.com
- Acquired 30K leads wit Sweepstakes offer (dedicated to gamers), and engaged fairly large number of audience on social media - KillPing
- Negotiation in acquisition of leading privacy brand, Ivacy (for PureVPN) and launched a new version of the website, traction was great and acquired 20K new customers in 3 months
- Hit over 150K subscribers target with PureVPN in 8 months, which was set at 30% overall growth
Duties include:
- Develop a marketing team to implement strategy & delivering on objectives
- Carry out effective research into competitor products & other trends
- Involve in complete website management and administration
- Manage & execute all marketing, advertising & promotional campaigns
- Develop partnerships & relationships with third parties to meet strategic objectives
- Strengthen customer flow and journey for conversion optimization & customer satisfaction
- Identify key marketing opportunities and take appropriate actions
- Plan and oversee social media & content marketing activities
- Oversee, explore and execute community marketing activities & deliver competent results
- Work closely with sales team to accomplish Leads & Sales targets & to align Smarketing
- Employ trend-hijacking marketing approach to scale business exposure
- Review & evaluate SEO activities. Propose new techniques to employ
- Oversee Search engine marketing activities & brainstorm team with latest drifts
- Plan & develop graphical content ideas & execute content marketing strategies
- Monitor & report to Directors on the effectiveness of strategies/campaigns
- Set the scope, implementation, management & review of marketing campaigns
I was responsible for handling passengers’ general query, complaints and C.O.B calls. The job role also included email communications with passengers on a day-to-day basis.