Stefeena Thomas

Executed and scheduled email
through Oracle Responsys, supporting customer engagement
initiatives across a global network of hospitality brands.
• Developed and launched personalised push notification
campaigns to enhance member engagement and campaign reach.
• Built audience segmentation strategies using Oracle Responsys
programs, filters, and automation workflows to improve
campaign relevance and targeting accuracy.
• Managed end-to-end campaign deployment, ensuring timely
delivery of email and push communications aligned with
marketing objectives.
• Optimised email templates by identifying and resolving HTML
issues, improving functionality and user experience across
devices.
• Created marketing assets using Canva and maintained brand
consistency across digital communications.
• Administered and organised digital assets through Bynder,
marketing teams.
• Curated destination, lifestyle, and property imagery for hotel
and customer-facing communications.
• Conducted research on hospitality trends, customer behaviour,
and emerging marketing strategies to identify opportunities for
increased and innovation.
• Collaborated with cross-functional teams to support campaign
marketing projects.

• Created content plans based on the target market and
keyword research to optimise their websites and gain higher
ranking in the search engine results.
• Conducted initial and extensive keyword research along with
the competitor research to gain an overview of the clients
company.
• keywords
for each client on SEMrush.
• Created Call To Actions, Pop-ups and landing pages for
websites.
• Designed and uploaded banners for social media and digital