Senior Account Executive
Rawaj International
مجموع سنوات الخبرة :12 years, 11 أشهر
• Develop PR tactical & strategic communication strategies and implementation plans
• Draft fully fledged proposals for a diverse account portfolio ranging from Luxury to Finance all
the way to government, medical and automotive.
• Formulate and implement targeted media relations campaigns to ensure extensive publicity for
clients
• Orchestrate major launch events on behalf of clients including the supervision of all related
components, i.e. logistics, media, finance, suppliers, production
• Manage the related media activations in print, online and broadcast media, including influential
bloggers and opinion sharpers
• Represent the company in senior client meetings & presentations
• Distribute press release to media and follow - up calls to ensure coverage
• Ensures that all elements of client programmes are completed on time and to the highest possible standards
• Assist in media monitoring for all Client Clippings
• Oversee the quality of the content across all communication tools in both English and Arabic
• Produce activity status reports, time sheets, monthly reports of current and other accounts accurately and on time
• Keep fully up to date with the industry current trends and findings
• Oversee the organization of high-level press gatherings (including round tables, press Conference)
• Remain instrumental in building and maintaining successful clients’ and agency relationships
Lead in agency business development
• Key client portfolio includes:
-Afffair- (http://www.afffair.com/)
- Gilan (www.gilan.com)
- Zorlu Center Istanbul (http://www.zorlucenter.com/)
-Raffles Istanbul (www.raffles.com/istanbul/)
-Arab Woman Awards (http://www.arabwomanawards.com/)
- Forrey & Galland (http://www.forreygalland.com/¬)
- Ras Al Khaimah Tourism Development Authority (www.rasalkhaimahtourism.com)
- Yas Island (http://www.yasisland.ae/en/)
-Counter Piracy Conference (http://www.counterpiracy.ae/¬)
- Al Manara International Jewellery (www.amij.com)
- Sofitel luxury Hotels (www.sofitel.com)
-The Dolder Grand (www.thedoldergrand.com)
- Rixos Hotels (www.Rixos.com)
-International Flavors & Fragrances (http://www.iff.com/)
-Agaoglu (http://agaoglu.com.tr/en/)
-Tabanlioglu architects (http://www.tabanlioglu.com/)
Strategies International - Dubai, UAE March 2013 - Present
PR/Communication Executive
➢ Develop PR plans and programs for our clients such as Carrera y Carrera, Fendi Watches, Bioderma and Guerlain Make up, Skincare and perfume.
➢ Day to day servicing of our clients portfolios and providing them with appropriate and timely support.
➢ Identify new media opportunities and proposed media angles, coordination of interviews with spokespersons and media.
➢ Organize Press Events/Lunches with the media for our clients.
➢ Provide onsite support for client's events.
➢ Compile and distribute press kit.
➢ Execute program activities to ensure proper overall program implementation, monitoring and evaluation.
➢ Keep detailed records of all media outreach in English and Arabic and prepare and update activity report.
➢ Keep media list up-to-date and maintains a strong network of media contacts.
➢ Proof read and edits Arabic and English press material.
➢ Worked on a ATL/BTL/online campaigns
➢ Briefing the creative team to come up with new initiatives
➢ Manage studio team to priorities jobs and meet timelines
➢ Analyze the KPI's of brands
➢ Preparation of pitch strategies
➢ Handle communication between clients and internal resources
➢ Review media coverage reports for delivery to the clients.
➢ In - charge of the overall operations of the company from recruiting staff to creating and implementing the marketing plan.
➢ Exposed to the different facets of a start - up business.
Publicis Graphics - Dubai, UAE June 2009 -September 2009
Graphic Design Trainee
➢ Developing design briefs by gathering information and data through research.
➢ Contributing ideas and design artwork to the overall brief.
➢ Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.
➢ Proofreading to produce accurate and high-quality work.
➢ Presenting finalized ideas and concepts to clients or account managers.
OTHER ACTIVITIES
2012- Bachelor of Business Administration in Marketing, University of Dubai - Graduated with High Honors
2009 Graphic Design Degree, La Salle College, Montreal, Canada
2006 High School Diploma, Al Mawakeb School, Dubai, UAE