Stephen Boadi, Consultant

Stephen Boadi

Consultant

TDI Global

Lieu
Ghana
Éducation
Master, Mass Comm
Expérience
28 years, 0 Mois

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Expériences professionnelles

Total des années d'expérience :28 years, 0 Mois

Consultant à TDI Global
  • Je travaille ici depuis septembre 2010

Providing Performance Management Consultancy and Training Services to clients
•Partnering with clients to strategise for the achievement of Top Performance

Clients include:
•Intercontinental Bank Ghana
•Agricultural Development Bank
•Multimedia Limited
•Total Petroleum Ghana
•Servetek (Nigeria)

Head of Digital Marketing à PZ Cussons
  • Koweït
  • Je travaille ici depuis janvier 2013

Providing Digital Marketing strategic direction for all brands across the region
•Developing and strategically managing the implementation of marketing campaigns with our agency partners, using Mobile, Social Media, & Internet platforms.

Country Manager à Wild Fusion Ltd
  • décembre 2011 à décembre 2012

Providing Digital Marketing to clients
•Developing and strategically managing the implementation of marketing campaigns on behalf of clients, using Mobile, Social Media, & Internet platforms.
Clients include:
•Vodafone Ghana
•Kiddie Place Ghana
•Universal Motors Ghana

Lead Partner à uniBank (Ghana) Limited •BT Group
  • Royaume Uni
  • juillet 2008 à décembre 2011

Providing Marketing & Communications Consultancy Services to clients
•Developing and strategically managing the implementation of marketing campaigns on behalf of clients, using Mobile, Social Media, Email, Internet, Offline and other media platforms.
•Facilitator at Marketing training workshops.

Clients include:
•Prografix
•Palmdale
•FreeDM

Digital Marketing Manager à NHIA
  • Ghana
  • janvier 2007 à juin 2008

Talisman Marketing Solutions, UK).
Key Responsibilities:
•Providing Digital Marketing services for clients in the areas of E-Mail & SMS Marketing, Online Advertising, Internet Marketing, Database (CRM) Marketing, Online Brand Strategy Development & Management.
•Main clients included Bradford & Bingley, Mortgage Express, Barclays Capital, Investec, Cofunds, Moneyspider, NDF, Abbey, Credit Suisse
•Among the range of products in each of these portfolios were PEPs, ISAs, Fixed Deposits, Buy-to-Let Mortgages etc.

Highlights:
•Development and management of ‘100percentfootball' as an online marketing tool for Mortgage Express to market its mortgage products and services
•Development and implementation of Website and E-mail Marketing strategies for the marketing of various structured investment products on behalf of financial institutions like Abbey, Credit Suisse and Investec.

E-Marketing Manager à Sony (UK) Ltd)
  • août 2005 à décembre 2006

Strategising and implementing E-Marketing Campaigns for Sony (UK) Ltd. in the marketing of their range of audio-visual and computing products. These included developing and strategically implementing E-Mail, Website & Mobile marketing campaigns to support their product sales through intermediaries.

Highlights:
•Launch and management of ‘Sony1' as a product marketing website to support the sales drive of the Sony (UK) sales team and the intermediaries throughout UK.
•Development and Management of the Sony ‘1' Loyalty Scheme
•Launch of the VAIO Professional range of laptop notebooks
•Developing and managing the branding of the VAIO Professional range of laptop notebooks with the Casino Royale movie phenomenon.

Marketing Executive
  • juin 2003 à juillet 2005

Developing and implementing strategies and campaigns for the marketing of the products and services of our clients in the areas of:
•Internet Marketing - Search Engine Optimisation, Online Advertising, Pay per Click, Branding etc.
•Direct Mail
•Email Marketing
•Fax Broadcast
•SMS Marketing
•Database Development, Management & Analysis
•Market Research, Analysis & Forecasting.

Highlights:
Development and implementation of Websites, E-mail & Database Marketing strategies for the marketing of various structured investment products on behalf of financial institutions like Abbey, Credit Suisse and Lloyds TSB.

Marketing Executive à Wembley (London)
  • juillet 2000 à juin 2003

Managing B2B and B2C marketing strategies for the promotion of Wembley Arena, Conference Centre & Exhibition Halls. These included aspects of:
•Database (CRM) Marketing
•Website, E-mail and Mobile Marketing
•PR
•Direct Mail
•Developing & Managing the ‘Whatsonwembley' Loyalty scheme and fan club
•Radio, TV & Newspaper Advertising
•Display Advertising in the form of banners, posters and leaflets
•Sponsorship & Affiliate marketing
•Branding & Merchandising
•Event Coordinating

Highlights:
•Development, implementation, launch & management of ‘whatsonwembley'
•Managing press activities for several concerts at Wembley Arena, including, U2, Lionel Richie, Rod Stewart, Boyzone, Alicia Keys etc.
•Rebranding and repositioning of Wembley Arena in the face of competition from London Arena and Excel as alternative venues
•Wembley winning favourite venue awards for 2001, 2002 and 2003.

Webmaster & Editor à Macromedia Consultants Ltd
  • mai 1999 à février 2000

Website design and management
•Graphic Design
•News Reporting
•Script Writing
•Public Relations
•Media Sales

Marketing Executive à Gibson Greetings Inc
  • septembre 1998 à mai 1999

Presentation Design
•Database Development & Maintenance
•Graphic Design
•Research

Teaching Assistant
  • septembre 1994 à juillet 1996

Lecturing in English Language and Communication Skills
•Research

Marketing Executive à Millicom (GH)
  • janvier 1994 à juillet 1996

Market Research
•Product Marketing

à Vodafone Icons Mixed Edition
  • janvier 2012 à

Unilever West Africa - Digital Day Presentation

Digital Marketing Manager à CORE AREAS OF EXPERTISE
  • Kenya
  • janvier 1998 à

Marketing Communications, Brand Development & Business Development Practitioner

à Geostar Global •Glandale Limited
  • Royaume Uni
  • à

Developing and managing an Email & SMS Marketing Campaign strategy for uniBank (Ghana) Limited.
•Developing and managing online presence and marketing strategies for Event PmG, CHRISAACH, CES Identics, Pentrexx Ghana Limited, Geostar Global etc.
•Developing and managing Offline Marketing Communication campaigns for CHRISAACH, Kiddie Place, CES Identics, MFS Africa and more
•Developing and managing an online presence for the Accra ACP Summit in 2008
•Producing and publishing brochure and other print material for the Accra ACP Summit in 2008

Éducation

Master, Mass Comm
  • à MAELTKNUSTDMAFBC
  • septembre 1998

Law, English, Economics

Etudes secondaires ou équivalent, Mass Comm
  • à MAELTKNUSTDMAFBC
  • septembre 1998

Law, English, Economics

Baccalauréat, Mass Comm
  • à MAELTKNUSTDMAFBC
  • septembre 1998

Law, English, Economics

Baccalauréat, Mass Comm
  • à MAELTKNUSTDMAFBC
  • septembre 1998

Law, English, Economics

Baccalauréat, Mass Comm
  • à MAELTKNUSTDMAFBC
  • septembre 1998

Law, English, Economics

Etudes secondaires ou équivalent, Mass Comm
  • à MAELTKNUSTDMAFBC
  • septembre 1998

Law, English, Economics

Specialties & Skills

ADVERTISING
BRAND MANAGEMENT
CUSTOMER RELATIONS
MANAGEMENT
MARKET RESEARCH
MARKETING
MARKETING COMMUNICATIONS

Langues

Anglais
Expert