Consultant
TDI Global
Total years of experience :28 years, 0 Months
Providing Performance Management Consultancy and Training Services to clients
•Partnering with clients to strategise for the achievement of Top Performance
Clients include:
•Intercontinental Bank Ghana
•Agricultural Development Bank
•Multimedia Limited
•Total Petroleum Ghana
•Servetek (Nigeria)
Providing Digital Marketing strategic direction for all brands across the region
•Developing and strategically managing the implementation of marketing campaigns with our agency partners, using Mobile, Social Media, & Internet platforms.
Providing Digital Marketing to clients
•Developing and strategically managing the implementation of marketing campaigns on behalf of clients, using Mobile, Social Media, & Internet platforms.
Clients include:
•Vodafone Ghana
•Kiddie Place Ghana
•Universal Motors Ghana
Providing Marketing & Communications Consultancy Services to clients
•Developing and strategically managing the implementation of marketing campaigns on behalf of clients, using Mobile, Social Media, Email, Internet, Offline and other media platforms.
•Facilitator at Marketing training workshops.
Clients include:
•Prografix
•Palmdale
•FreeDM
Talisman Marketing Solutions, UK).
Key Responsibilities:
•Providing Digital Marketing services for clients in the areas of E-Mail & SMS Marketing, Online Advertising, Internet Marketing, Database (CRM) Marketing, Online Brand Strategy Development & Management.
•Main clients included Bradford & Bingley, Mortgage Express, Barclays Capital, Investec, Cofunds, Moneyspider, NDF, Abbey, Credit Suisse
•Among the range of products in each of these portfolios were PEPs, ISAs, Fixed Deposits, Buy-to-Let Mortgages etc.
Highlights:
•Development and management of ‘100percentfootball' as an online marketing tool for Mortgage Express to market its mortgage products and services
•Development and implementation of Website and E-mail Marketing strategies for the marketing of various structured investment products on behalf of financial institutions like Abbey, Credit Suisse and Investec.
Strategising and implementing E-Marketing Campaigns for Sony (UK) Ltd. in the marketing of their range of audio-visual and computing products. These included developing and strategically implementing E-Mail, Website & Mobile marketing campaigns to support their product sales through intermediaries.
Highlights:
•Launch and management of ‘Sony1' as a product marketing website to support the sales drive of the Sony (UK) sales team and the intermediaries throughout UK.
•Development and Management of the Sony ‘1' Loyalty Scheme
•Launch of the VAIO Professional range of laptop notebooks
•Developing and managing the branding of the VAIO Professional range of laptop notebooks with the Casino Royale movie phenomenon.
Developing and implementing strategies and campaigns for the marketing of the products and services of our clients in the areas of:
•Internet Marketing - Search Engine Optimisation, Online Advertising, Pay per Click, Branding etc.
•Direct Mail
•Email Marketing
•Fax Broadcast
•SMS Marketing
•Database Development, Management & Analysis
•Market Research, Analysis & Forecasting.
Highlights:
Development and implementation of Websites, E-mail & Database Marketing strategies for the marketing of various structured investment products on behalf of financial institutions like Abbey, Credit Suisse and Lloyds TSB.
Managing B2B and B2C marketing strategies for the promotion of Wembley Arena, Conference Centre & Exhibition Halls. These included aspects of:
•Database (CRM) Marketing
•Website, E-mail and Mobile Marketing
•PR
•Direct Mail
•Developing & Managing the ‘Whatsonwembley' Loyalty scheme and fan club
•Radio, TV & Newspaper Advertising
•Display Advertising in the form of banners, posters and leaflets
•Sponsorship & Affiliate marketing
•Branding & Merchandising
•Event Coordinating
Highlights:
•Development, implementation, launch & management of ‘whatsonwembley'
•Managing press activities for several concerts at Wembley Arena, including, U2, Lionel Richie, Rod Stewart, Boyzone, Alicia Keys etc.
•Rebranding and repositioning of Wembley Arena in the face of competition from London Arena and Excel as alternative venues
•Wembley winning favourite venue awards for 2001, 2002 and 2003.
Website design and management
•Graphic Design
•News Reporting
•Script Writing
•Public Relations
•Media Sales
Presentation Design
•Database Development & Maintenance
•Graphic Design
•Research
Lecturing in English Language and Communication Skills
•Research
Market Research
•Product Marketing
Unilever West Africa - Digital Day Presentation
Marketing Communications, Brand Development & Business Development Practitioner
Developing and managing an Email & SMS Marketing Campaign strategy for uniBank (Ghana) Limited.
•Developing and managing online presence and marketing strategies for Event PmG, CHRISAACH, CES Identics, Pentrexx Ghana Limited, Geostar Global etc.
•Developing and managing Offline Marketing Communication campaigns for CHRISAACH, Kiddie Place, CES Identics, MFS Africa and more
•Developing and managing an online presence for the Accra ACP Summit in 2008
•Producing and publishing brochure and other print material for the Accra ACP Summit in 2008
Law, English, Economics
Law, English, Economics
Law, English, Economics
Law, English, Economics
Law, English, Economics
Law, English, Economics