Subhadeep Chakraborty

• Increased marketing ROI from 170% to 250% through performance marketing and CRM automation.
• Catalyzed impressive growth in Monthly Active Users (MTU) for ixigo Trains, expanding from 0.8M to 1.26M, while also boosting Confirmtkt’s MTU from 1.16M to 1.7M.
• Orchestrated a remarkable 76% increase in new transacting users for ixigo Trains and a 62% rise for Confirmtkt, all while ensuring a controlled 5% increase in Customer Acquisition costs.
• Leveraged data-driven strategies to enhance customer engagement and retention, positioning the brands for sustainable growth.
• Fostered cross-functional collaboration to align marketing initiatives with broader business objectives, driving overall performance.

• Spearheaded exceptional GMV growth of 7.2X for Fynd and 10X for Uniket through strategic performance optimization, CRM automation, and targeted category expansion, positioning the brands for sustained success.
• Amplified marketing efficiency by elevating Meta ROAS to 9X and Google ROAS to 6.44X, demonstrating a commitment to data-driven strategies that maximize ROI.
• Orchestrated a 1.6X increase in average order value while significantly enhancing app engagement, culminating in a remarkable 7X growth in daily active users and 5X growth in monthly active users, driving overall brand loyalty and market presence.
• Cultivated a robust growth strategy that aligns marketing initiatives with business objectives, paving the way for future leadership roles in growth management.

1. Led a standalone UAE acquisition campaign, achieving ~12x ROAS despite higher CPMs, driven by higher AOV and market-specific media dynamics.
2. Improved Meta ROAS from 0.59 to 6.5 (10X improvement) while reducing customer acquisition cost by 77%, creating a highly profitable acquisition engine.
3. Increased Google ROAS from 3.91 to 6.64 (70% improvement) through category-led and non-brand performance restructuring.
4. Scaled Google Shopping Ads to 10-14X ROAS, establishing it as the strongest paid channel across markets.
5. Initiated and managed 25+ brand alliances and agency partnerships to scale promotional reach and offer visibility.