Trade Marketing Operations
BrandVent Communication Ltd
Total years of experience :23 years, 3 Months
● To ensure BTL execution for Product/Brand establishment :
> Ensure product formation to the customers mind through below the line activities. i.e.
> To ensure Media buying or out of home activities for product positioning into the market.
● Ensure product Brand Awareness to the end users:
> Brand awareness make sure over and done with the ATL/BTL activities based on product demand or client requirement.
> Creating a activation process among the users to build the product intro for its establishment.
● Promotional Sales plan tools Deployment:
> Door step sales creating unique approach among the end users.
> Alternative sales channel establish for product placement and ensure its revenue.
● Trade Marketing/Marketing support ensure:
> Product visibility ensure through shop sign, identifier, signage, billboard, printing materials etc.
> Support ensure TMM (Trade Marketing Merchandiser) activities where it’s needed.
● Currently Working with NRBC Bank for their Agent Banging project.
● Currently working with BRAC Bank for their Internal & External Events (i.e. 1st Boishakh. events.)
● Successfully completed Bangladesh Institute of ICT on Development (BIID) 2014-15 event.
● Ensure Out of Home activities for Bashudhora Group, Tetley Tea etc.
Retail Channel Management), Distribution & Retail Sales.
Responsibility:
● Manage to Regional Trade Marketing Activities:
> Ensure POSM & Merchandising Item execution through distributor channel or third party to
the retail end.
> Event Plan & Execution with Cross Functional Unit.
> Vendor Management: ensure quality execution in “Right Way”.
> Monitor and evaluate Trade Marketing Merchandiser activities in the region.
● Ensure Customer Service and lead to Back Office Support Team.
> Around 240 service touch point monitoring: recruitment, training, operation monitoring.
> Monitoring and ensure support to around 580 CIC (Customer Information Center) in the
region.
> Ensure and Monitoring highest level quality support among the customers through the Service
touch point.
> Yearly Budget Plan "Regional Trade Marketing & Service Support" aspects.
● Working as a Regional Coordination Point: support ensure to internal and cross functional
unit into the organization.
● Ensure Employee Engagement/satisfaction Index: To arrange half/yearly Employee
engagement event with cross functional unit into the region.
● Manage to external Stakeholders: Govt. Official, others agencies.
● Working as a Regional Market Communication Coordinator: manage to regional sponsorship
event, local media (print & electronics both media).
● Working as a Regional CSR Representative.
Trade Marketing & Retail Channel Management.
Responsibility:
● To prepare regional Trade Marketing Plan. (Quarterly and Yearly)
● To organize regional Trade Marketing event & to build up new agency & evaluate their work.
● Develop, implement and execute on strategic sales plans to achieve channel revenue goals for
assigned territory.
● Work with the Channel partners and coordinate activities through pre-sales, consulting etc. to
maximize solution in the deferent project.
● Organized Employee and Retailers engagement events (Retailers Family Day out, Retailers
Training, Employee Day-Out, Annual picnic, Refreshment events for Employee etc.) among the
region.
● Recruit, Trained and Evaluate to Trade Marketing Merchandiser in Barisal Region.
Sales & Marketing.
Responsibility:
● Area In Charge in greater Mymensingh Area
● Supervised and scheduled job assignments for retail sales force.
● Develop and implement new sales and marketing strategies to increase business and market
share.
● Prepared, presented, and arranged promotions, sold displays / distributions to support
promotions.
● Suggested new products that increased earnings by 20%.
● Expanded sales to include mass-market accounts.
● Introduce Corporate sales activities for Navana Battery in Dhaka Metro .
Major Area Covered: # Fundamental Philosophy # Public Policy # Socio Economical Thought # Ethical Science # Research Methodology
Basic Area covered: # Basic Philosophy # Environmental Ethics # Economics # Political thought # Statistics # Gender Feminism
I have completed or learn about below mentioned subject: # Bengali # English # Economics # Statistics # Logic # Sanskrit language