SENIOR MANAGER
CRYSTAL GALLERY LLC
Total years of experience :16 years, 0 Months
An ISO certified manufacturer and retailer for Crystal Gifts / Souvenirs , Fashion
for the sole agent of “ EMINENT “ brand Luggage Company in Dubai, managing the Sales / Marketing & Operations with all CARREFOUR centers & Luggage markets in UAE & OUT SIDE / SPINNEYS / GEANT hyper market in Bahrain / Dubai / Duty free shops in Airports etc., for 6 years.
Presenting a brief over view of proposed plans for quick managerial skimming.
2. CURRENT MARKET SITUATION
Presenting relevant background data on the market / product / competition /distribution / macro environment
3. OPPORTUNITY & ISSUE
ANALYSIS
Identifying main opportunities / threats / strengths / weakness & issues facing the product / service.
Responsible for the day to day operations # Company Policies & Procedures Review and Establishment
# Overall Business Development # Strategic, Operational & Organizational Management
# Engage in Marketing and Sales Management # Business planning # Engage in Financial management
# Communications #Manage the functional areas of Manufacturing
# Buying Decisions # Workplace Management & Reporting to Owner / Director.
To develop to function more effectively and efficiently, maximize sales in line with company objectives .The Retail Operations aim is to develop self-motivated, responsible and accountable Shop and Area Managers, leading a skilled sales-focused teams. The role of the ROM is to provide leadership, support and advice to the shop management teams. The ROM is essentially responsible for the commercial development of the business. This includes optimizing sales potential, maximizing productivity, promoting awareness of the trading environment and ensuring best retail practices are adopted. In addition, there is a special emphasis on teamwork and good communication with all areas of the business. To assist and participate in projects. To have regard for impact of our position on the employees of the Company. To be flexible and undertake other duties which may be required To participate as an effective team member. To have regular retail experience, including working in the stores at peak trading times. Specific Commercial Development of the Business Operational Standards, Personnel Training/Development of the Shop Managers. Communication Company Values Retail Operations. Projects Commercial Development of the Business.To maximize sales and profitability of the business Ensure a dynamic selling approach is adopted in all stores. Maximize turnover in line with Company Targets Optimize sales potential through effective use if available commercial information. Input to sales forecasts and expense budgets for stores. Monitor sales and control costs within budgetary guidelines. Promote awareness of local trading patterns, the trading environment and competitor activity. Identify internal and external commercial opportunities. Maximize productivity in stores through effective deployment of resources. Plan, negotiate and co-ordinate new store opening and re-fits. Conduct regular financial reviews. Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized. Ensure stores are organized and prepared for peak trading periods as Ramadan & Sale. Operational Standards Implement, develop and maintain Operational Standards, through established best practices, leading to standardization of systems. Ensure all stores adopt best Customer Service and Selling practices Follow-up on Customer Service reports. Ensure merchandising maximizes sales and the company standards and Corporate look are maintained. Monitor Inventory Management systems Monitor staffing levels in stores to ensure resources are effectively deployed. Formulate and implement store strategies and procedures. Monitor store administration systems to maximize operational efficiency. Ensure adherence to all company procedures Ensure that all Shop Managers are aware of their legal responsibility to Health and Safety and highlight potential areas of risk to the Company. Authorize expenses and capital purchases Follow-up on maintenance requirements where appropriate. Ensure that all stores implement Personnel policies and procedures. Provide counseling as necessary. Conduct Shop Manager appraisals. Ensure that Shop Managers conduct appraisals. Participate in salary reviews Implement disciplinary procedures where required. Recruit suitable qualified personnel using the best selection procedures. Communication. Communicate relevant information in a positive and constructive manner regarding all areas of the business. Maintain regular contact with stores through a number of methods:-Store visits weekly-Attend trading meetings meetings-Area manager feedback-Monitor store objectives-Telephone, email and fax, contact-Retail meetings. Give feedback to relevant areas both internal and external to instigate and drive discussions on issues pertinent to the stores. Weekly report on activities and future planning. Company Values. Role model for the ethos, values and policies of the Company. Reflect and promote professionalism in all aspects of the business, Retail Operations Projects. To participate and lead projects as decided by the Business. Store Openings Sale and Promotional Events Implementation of new procedures/systems. Practical knowledge in all areas of retailing, particularly selling, customer care, product knowledge, inventory control and visual presentation. Ability to identify and priorities needs, troubleshoot and give practical help, coaching and training of store staff where appropriate.
4
KEY RESPONSIBILITY AREAS
TYPES OF CONTROL
PURPOSE OF CONTROL
APPROACHES
I. Annual Plan
To examine whether the planned results are being achieved
•Sales analysis
•Sales to expense ratio
•Financial analysis
•Satisfaction tracking
II. Profitability control
To examine where the company is making and losing money
Profitability by:
•Product
•Territory
•Customer
•Segment
•Trade channel
•Order size
III. Efficiency Control
To evaluate and improve the efficiency, the spending efficiency and impact of marketing expenditures.
Efficiency of :
•Sales force
•Advertising
•Sales Promotion
•Procurement
•Distribution
•Operation sections
IV. Strategic Control
To examine whether the company is pursuing its best opportunities with respect to its markets / products /and channels
•Marketing effectiveness rating instrument
•Marketing audit
•Marketing excellence review
•Company ethical and social responsibility review
•KEY RESPONSIBLE AREAS
. PROJECTED PROFIT & LOSS
ACCOUNT
Forecasting the expected financial outcome of the plan
8. CONTROLS
Indicating how the plan will be monitored & do monitor
9. MANAGING & REPORTING
Manage and control the Sales force / manage operations & Reporting to MD
courses: Marketing& Sales )---an ISO certified Course from ‘ FIRST COMPUTERS
courses: Marketing& Sales )---an ISO certified Course from ‘ FIRST COMPUTERS