SUBHASISH DEY

Responsible for top line & bottom line growth of composite cylinder business as Global Business Development Head
Responsible for obtaining statutory approvals from country specific regulatory authorities for facilitating exports
Representing the company in global LPG conferences / seminars / exhibitions for promoting the new-age product offerings

Key Responsibilities
 Identify marketing opportunities in Chemical & Oil & Gas domains and develop successful strategies to pursue them for contracted companies
 Help companies in evaluating competition, analyzing internal business practices and prepare a new business model or prepare recommendations for developing a long term strategy for the market
 Support companies in creating monthly sales plans, quarterly marketing plans and overall annual business plans
 Reviewing sales reports and adjusting sales activities or expenses of contracted concerns to better meet budgets
 Creating advertising campaigns, social media campaigns and face-to-face events including networking, managing direct selling and entertaining clients to deliver the product message to the right audience

Key Responsibilities
 Coordinate efforts by establishing procurement, production, marketing, field and technical services policies and practices; coordinating actions with corporate staff
 To develop a long term strategy for the market of Polyurethane System House
 To establish market research cell for identifying applications of polyurethane
 To establish system for effective link between customer and technical team at GNFC
 Develop various business models for the specified turnover
 In-charge of all the logistics of semi / finished goods
 In-charge of all customer care post dispatched support

 Special additional responsibility as VP - International Marketing & Key Accounts
 Business Head for Composite Cylinder strategic business unit
 Responsible for both top line and bottom line and all aspects of the composite cylinders business operations including production, quality and marketing
 Accountable for new product development and marketing to Automotive OEMs and retro-fitment market of auto LPG Type-4 composite cylinders as well as CNG Type-4 composite cylinders.
 Responsible for Domestic and Export market development of composite domestic LPG cylinders

Facilitated development of Export & Domestic After-market for CNG cylinders and other related High Pressure
Cylinders with special focus on kit manufacturers
Mobilized high volume orders worth Rs. 80+ Crores from state-owned and private energy companies for turnkey projects of installation of LPG/Propane related facilities viz. Storage Tanks, Bottling Plants, Blending Plants, Pipelines and Auto Gas Stations
Set-up 75+ no. of Auto Gas (LPG) Dispensing stations (ALDS) across the country involving site selection, feasibility study and finalization of site

Key Responsibilities
 Responsible for handling operations pertaining to Profit & Loss (P&L) for 2 Strategic Marketing Units (SMUs) in Automotive & Furniture sector for Indian subcontinent, Middle-East & East Europe.
 Handle the implementation of Product Stewardship Plan, strictly adhering to EHS standards and targets.
 Devise and develop long-term business strategies for the responsible SMUs thereby implementing short-term key account management plans.
 Accountable for volume, value, gross margin and working capital targets for automotive / furniture sector in the region.
 Manage and monitor warehouse operations and sales to small accounts through wholesalers / retailers / C&F agents.
 Administer price fixation and price negotiations at customer places to ensure budgetary compliance of profitability.

Accomplishments
 Played an imperative role in finalising Long term (till 2015) strategy document for automotive vertical.
 Successfully acquired customer account of Tata Johnson Controls with a revenue of over USD 3 million pa.