سوديبثي Garikena

 Brand Management: Managing marketing operations for six GCC markets along with International Exports (30 countries) and Travel Retail (both airlines and duty free) to ensure consistency with strategy and managing day to day brand/agency team relationship. Key role in all product launches engaging 360 mediums
 Consumer Communication: Leading the development of strategically aligned and integrated communication campaigns inclusive of PR, media, social media, on-ground and in-store activation
 Strategic Planning: Developing long term brand vision, objectives, strategies and tactics in addition to leading/encouraging all functions in the development of strategic
brand vision
 Project Management: Personal responsibility to own projects while providing clear and detailed project plans and working cooperatively with other functions on project teams. Manage ATL, BTL, social media, PR, activation agencies and production team
to ensure timely & efficient delivery of work
 Consumer Engagement: Sole responsibility to plan and execute all the on-ground activations across GCC and report the ROI (conversion of sales supported by activations).
 Consumer Research: Competitor analysis reports and survey leading to marketing actions for the brand
 People Management: Coordinate with Sales, Supply Chain and other support functions for execution of plans and promotions.
 Innovation & Renovation: Contributing to ideas that are out of the box that translate to new projects and developing healthy innovation roadmaps
 Product Development: Provide ideas and suggestions in sync with market trends for new product development
 Information Analysis: Preparing needed presentations and templates for management reporting (internal & external)

Accounts Handled: Gulf News, NAJM Cards, Big Boys Toys

• Handled briefings for ATL, BTL and digital campaigns for the three clients
• Handled all the online and digital communication for NAJM
• Handled day to day creative deliverables along with the iterations / feedback
• Handled the Big Boys Toys project right from ideation to the execution stage including TVC scripting and editing

Accounts Handled: LG, Dabur, Heinz, Moevenpick, TOTAL, Tilda, Enchanteur, Yardley
Key Responsibilities
- Rolled out end to end advertising campaigns from briefing till releases
- Client servicing and communication strategy
- Innovative packaging solutions
- Quality and timeline control on deliverables
- Revenue generation on assigned businesses
- Vendor & third party managements
- Fiscal compliance and financial management
- Retail Ideation
- New Business Pitches


Highlights:
• LG TV Middle East Campaigns- Worked on the ATL & BTL Communication development of DSF, DSS, Ramadan, T20 World Cup and Gitex Campaigns
• Enchanteur- Worked on developing the new communication brief and till the pre-production stage of the brand campaign for the new look launch of Enchanteur products
• TOTAL- Worked on various pit-stop branding development projects and also on the ideation of the F1 sports bar activation project & Truck driver activation project

Accounts Handled: Philip Morris International- Marlboro
Key Responsibilities
- Brand communications
- Consumer engagement plans
- Retail innovations
- Client servicing and communication strategy
- Market and category analysis and suggestions to clients for better positioning
- Competition tracking and analysis on monthly basis
- Quality and timeline control on deliverables
- Liaise with LB APAC hub and other global offices

• Branding & Consumer Engagement Campaigns- Worked on the end-to-end ideas for all the Marlboro campaigns in India during the year 2010-2011
• Retail Innovations - Worked on ideation, conceptualization and execution of some visibility and brand engagement innovations at various retail set-ups

Accounts Handled: Adidas, Microsoft, Pizza Hut
Key Responsibilities
- Integrated Brand communications
- Delivery and timeline management
- Team co-ordination and vendor management
- Market research

Highlights:
• Adidas IPL Campaigns - Worked on IPL 2 & IPL3 campaigns for Adidas, scope of work involved- handling of multiple teams - creative, production, vendors, retail merchandisers. Launch medium - Radio, Print, On/Off Premise POS, Online.
• Adidas Get Run Ready Marathon Campaign - Worked on ideation, conceptualization, planning and execution the campaign objective was to make consumers aware of their foot type and thus help them in buying the right pair of shoes.
• Windows Phone Launch Campaign- Worked on the launch of Microsoft Windows Phone in India, scope of work involved ATL, BTL & Online campaigns.