Sr Marketing Manager
Beyond The Ocean Intl Gen Trading LLC
Total years of experience :25 years, 6 Months
Company is in general trading business. It is expanding in export/import business in grocery and household products.
Establishes sales objectives by forecasting and developing annual sales plan for regions and territories for Perfumery and Personal Care products
Monitoring market conditions, issues, opportunities, competition & taking necessary actions to deliver set plans.
Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.
Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies and values are developed in order to meet and exceed the goals of the Marketing plan.
Identifying & meeting operational challenges through sound strategic expertise, in-depth analysis/research
Accountable for the achievement of targets, revenue, expenses, and other business measurement.
Responsible for relationship management, overall management and control of business objectives Providing leadership and guidance to staff to ensure that business objectives and customer requirements are met.
Develop business plan, forecast and assessment of risk and opportunities.
Create opportunities for learning and skill development of Sales teams.
Develop plans and strategies to create awareness and to educate customers about services and products.
Co-ordinate with intra-departmental and extra-departmental teams to ensure business plans are success
Executed numerous target oriented ATL & BTL campaigns within limited budgets.
Accomplishes marketing and sales objectives by planning, developing, implementing strategic plans, trade promotion programs & developing field sales action plans.
Creating marketing strategies for multiple categories making use of full marketing mix. Initiating, implementing & evaluating marketing approach, focused on short term & long-term activities.
Developed visual merchandising displays, windows & design of retail outlets for maintenance of a high-end brand image. Key knowledge of hot spots, color coding, flow and category plans, etc.
Developed marketing intelligence for generating leads; identified streams for revenue growth to build consumer preferences. Reviewed market response / requirements for accomplishing business goals
Performing market, competition & consumer analysis to determine marketing strategies. Managed series of stores within 1 umbrella group
Managed product positioning, planning & execution activities throughout product lifecycle. Entailing, gathering & prioritizing product & customers’ requirements and defining product vision.
Developed products from existing & new ideas based on industry experience and contact with customers & prospects. Planograms and Category management.
Directed a team of 40 people to put extensive marketing efforts in performing various activities pertaining to buying, selling, import & export, office management, freight, retail, wholesale & merchandising operations
Accountable for driving growth within existing business relationships and acquiring new business opportunities within the defined territory through sales & direct customer engagement for Danone, PepsiCo, GSK, Masterfoods, Heineken, Bulmers for Business Development.
Focused on strategic & operational aspects of managing relationships with clients and optimization of their engagement across all products & solutions acted as a client’s advocate influencing products & features road-maps
Liaised with internal teams to provide oversight, conducted root cause analysis of issues & opportunities
Liaised with corporate marketing & product management team for the next releases of products; responsible for go-to-market strategy, planning of all events, etc. Ability to think strategically about business, product & challenges with the ability to build & convey compelling value propositions to clients of all sizes.
Conceptualized strong communication channels at all levels, established expectations and provided clear status communications to substantiate growth plans
Managed key improvement initiatives & projects, drove new product launches & worked with clients to improve operational aspects of their business in providing a great consumer experience
Conducted analysis and provided routine executive-level reporting on client's current business and future opportunities. Checked MIS reports based on interaction with customers for effective resolution of grievances.
Determine annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.
Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
Implement national sales programs by developing field sales action plans.
Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
Establish and adjusts selling prices by monitoring costs, competition, and supply and demand.
Maintain national sales staff by recruiting, selecting, orienting, and training employees.
Maintain national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
Responsible for setting the distribution network of TATA BP Lubricants in North India (UP, Uttarakhand).
I was responsible was industrial lubes division.
Responsible for Mumbai territory for sale of Printing Inks. Times of India, Hindustan Times and other major printing presses were major clients
PGDBM- Major Marketing