SUDIP SENGUPTA, proprietor

SUDIP SENGUPTA

proprietor

FIX MARKET INSIGHTS

Lieu
Inde - Kolkata
Éducation
Master, Marketing Management
Expérience
31 years, 4 Mois

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Expériences professionnelles

Total des années d'expérience :31 years, 4 Mois

proprietor à FIX MARKET INSIGHTS
  • Inde - Kolkata
  • Je travaille ici depuis juin 2023

FIX MARKET INSIGHTS is my own business. We provide marketing services as E-commerce as an Amazon Business Associate and Customized Market Support Services to B2Cs and B2Bs along with Happy Chamber Charity.

Freelancer - Marketing and Sales à Freelance Marketer
  • Inde - Kolkata
  • mars 2014 à mai 2023

Project based job (on-field & on-line) on behalf of many brands/companies towards different business aspects - outline market/sales plan - Study market insights - market research data collection - test marketing - write brand message
& brand tagline - sales promotion - demonstration and sell.

Salesman à Distributor of Nestle and Hindustan Unilever, Kolkata, WB, India
  • Inde - Kolkata
  • juin 2013 à janvier 2014

To take order from retail/grocery/betel shops - to deliver products taking payments - to settle everyday sales A/C and to promote company’s schemes and displays.

Businessman à Self Business
  • Inde - Kolkata
  • décembre 2009 à mars 2013
Marketing Supervisor à Turning Point - School of Hotel Management, Kolkata, WB, India
  • Inde - Kolkata
  • janvier 2009 à mai 2009

Education marketing - counseling and arrange seminars with potential students from schools, colleges and tuition centers - activate advertisement plans as leaflets, brochures, TV- ads, posters, hoardings, gifts. Attend education/career fairs and camps in districts.

SALES / MARKETING CONTRACTUAL ASSIGNMENTS à Sales / Marketing Agencies, Kolkata, WB, India
  • Inde - Kolkata
  • janvier 2003 à décembre 2008

Project based assignments - jobs were - direct selling, sampling, launch and sell, offer coupon/leaflet distribution, advertisement campaigns, promote schemes, out- station promotion camps and demonstration, test marketing FMCG/FMCD/finance/retail etc.

SENIOR PROFESSIONAL SERVICE EXECUTIVE à Orion Immunogenics [AATC], Kolkata, WB, India
  • Inde - Kolkata
  • juin 1999 à mai 2002

To sell and to promote health packages, diagnostic products, allergy vaccines, health supplements through doctors and franchisee channels - to identify new prospects - to solve queries of patients and franchisees - to organize product awareness campaigns, events, brand- positioning - to manage, train and assist a team of four sales executives.

FREELANCE INVESTIGATOR [MARKET RESEARCH] à ORG-MARG [Market Research], Kolkata, WB, India
  • Inde - Kolkata
  • mai 1997 à mai 1999

Project based market research data collection by given questionnaires / products / pictures from consumers, retailers, distributors. Also did opinion polls in districts. Projects done for - Parle, Kellogg, Godrej, Coca-Cola, P&G, Cadbury, ITC, Sony, Videocon, Kelvinator, Citi Bank, Times of India and many to judge target market position time to time.

Business Executive à Grandways Courier Services Pvt Ltd, Kolkata, WB, India
  • Inde - Kolkata
  • juin 1996 à février 1997

To sell and to maintain existing clients \[courier business\] with team \[two sales executives\] - to settle term agreement with clients for long term business - to collect monthly payments - to settle payment disputes.

TRAINER [SALES] à Economy Marketing Pvt Ltd [WWI], Kolkata, WB, India
  • Inde - Kolkata
  • avril 1995 à mai 1996

Direct selling of consumer goods door- to- door with team - products are packaged foods, household goods and electrical goods - as juice, food, dinner set, bowl set, kitchenware, emergency light, toy, dictionary, saving razor and many - to prepare weekly sales plan for team \[five merchandisers\] to reach target - to prepare sales report - to train and motivate team and to do systematic marketing for bulk purchasers in festive seasons.

SALES ASSISTANT / SALES SUPERVISOR à Travelaid / Maiden Travels, Kolkata, Guwahati, Durgapur, India
  • Inde - Kolkata
  • mai 1993 à novembre 1994

To book and to sell domestic and international air tickets - to meet existing clients / corporates and new prospects - to process passports and visas for clients from passport office, consulates and embassies.

FREELANCE INVESTIGATOR [MARKET RESEARCH] à Mode Research [Market Research], Kolkata, WB, India
  • Inde - Kolkata
  • août 1989 à septembre 1991

To collect data from market - Also did sales promotion, sampling and factory labor survey - did projects for Standard Chartered Bank, Dabur, PepsiCo, Hewlett & Packard, Godrej, Colgate, P&G, Hindustan Lever, Nestle’, Cadbury, HP, Holiday Inn, International Labor Organization and many to judge different aspects of market/ground to fix strategy
ahead.

Éducation

Master, Marketing Management
  • à Annamalai University
  • mai 2004
Diplôme, Industrial Relations, Personal Management, Industrial Law, Labour Welfare, Wage Structure
  • à -Bharatiya Vidya Bhavan
  • novembre 1993
Baccalauréat, Business Organization Management, Accounts, Economics
  • à University Of North Bengal
  • septembre 1988

Specialties & Skills

Mass Marketing
Campaign Management
Sales Planning
Market Analysis
Go to market Strategy
Analyse market dynamics on ground realities over years to fix strategies ahead.
Read urban, semi-urban and rural market insights
Trusted to complete tasks and deliver result without being checked on
Formulate customized marketing and sales support to B2Cs and B2Bs
Can execute multitasking
Can develop marketing campaigns and promotions

Langues

Anglais
Expert
Hindi
Expert
Bengali
Langue Maternelle

Adhésions

HAPPY CHAMBER
  • Member
  • February 1978

Formation et Diplômes

Marketing Strategies of Consumer Goods [FMCG/CPG] - Udemy Inc, San Francisco-2020 (Certificat)
Business Branding – Udemy Inc, San Francisco-2020 (Certificat)
Economics and International Business - International Business Management Institute, Berlin - 2022 (Certificat)
How to price consumer products [FMCG/CPG] - Udemy Inc, San Francisco-2022 (Certificat)
Account Based Marketing - B2B Marketing Strategy - Udemy Inc, San Francisco-2022 (Certificat)
Entrepreneurship and Innovation Management - Udemy Inc, San Francisco-2022 (Certificat)
Crisis Management - International Business Management Institute, Berlin-2022 (Certificat)

Loisirs

  • Love to talk, Travelling, Cooking, Sports, Social Work