sufian abu hashish, Regional Sales Director

sufian abu hashish

Regional Sales Director

May Foods Company

Lieu
Émirats Arabes Unis - Abu Dhabi
Éducation
Baccalauréat, Marketing
Expérience
16 years, 9 Mois

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Expériences professionnelles

Total des années d'expérience :16 years, 9 Mois

Regional Sales Director à May Foods Company
  • Émirats Arabes Unis - Abu Dhabi
  • novembre 2021 à mai 2022

- My responsibility involves
- Take a part in business plan developing, strategic vision of the company’s development in the long and short term,
- Effectively manage the club of distributors, find new distributors in the countries of my responsibility area.
- Participate in company’s internal and external projects.
- Manage contracts, negotiate with suppliers and customers, build financially favorable terms with key counterparties.
- Make plan and monitor the performance of commercial service tasks in my area of responsibility.
- Fulfill sales plans in oun area of responsibility.
- Define and develop long term sales strategy, tactics of sales development structure in my responsibility area.
- Develop and regulate the provision of customer service.
- To form a budget for countries in my responsibility area.
- Monitor the performance of the budget.
- Ensure key performance indicators for me and subordinates.
- Timely and qualitatively execute the orders of the exports director, in accordance with the requirements approved by the internal rules, procedures and instructions of the company.

Area Sales Manager à Sama Jordan Food & Industrial Investments Group (Al Youm)
  • Jordanie - Amman
  • juin 2018 à septembre 2021

My responsibility involves
- Leading Area sales efforts and delivering sales targets.
- Developing effective long-term relationships with key customers within their area
- Implementing and executing sales policies and practices.
- Reviewing market analysis to determine customer needs, price schedules, and rates.
- Making regular calls on present customer accounts to check product displays, proper rotation, stock, cleanliness of displays, and effect of current promotions
- Having management responsibility involving staffing, conducting performance appraisals, training and developing subordinates, promotions, salary increases, terminations, disciplinary actions
- Following up fresh returns and wastages by the SKU’s, route and customer.

- Follow up distribution, coverage and zero sales outlets on daily bases.

Regional Sales Manager à Sahtain Water Company (Moya)
  • Arabie Saoudite - Dammam
  • juillet 2016 à mars 2018

My responsibility involves
- Collaborating with senior executives to establish and execute the sales goal for the region.
- Managing the sales team in order to maximize sales revenue and meet or exceed corporate-set goals.
- Forecasting annual, quarterly and monthly sales goals.
- Assisting sales personnel in their techniques.
- Developing specific plans to ensure growth both long and short-term.
- Educating sales team with presentations of strategies, seminars and regular meetings.
- Reviewing regional expenses and recommending improvements.
- Follow up stock level in warehouse.

Amman à Multi OZ Company for Carton Industries
  • Jordanie - Amman
  • juin 2014 à avril 2016

- Direct and coordinate activities of departments concerned with the production, pricing, sales, and distribution of products.
- Mange staff, preparing work schedules and assigning specific duties.
- Establish and implement departmental policies, goals, objectives, and procedures.
- Monitor businesses and agencies to ensure that they efficiently and effectively provide needed services while staying within budgetary limits.
- Direct and coordinate organizations financial and budget activities to fund operations, maximize investments, and increase efficiency.
- Determine goods and services to be sold, and set prices and credit terms, based n forecasts of customer demand

Regional Sales Manager à National Plant for Healthy Water Co. “Hana Water”
  • Arabie Saoudite - Riyad
  • novembre 2011 à avril 2014

- Coordinating of sales among the region.
- Analyzing statistics regarding the number of sales made in a given period, the resulting profits and the need for new clients inventory.
- Training, organizing and directing the team of representatives.
- Working closely with the team to identify sales goals, create and implement strategies and evaluate performance.
- Finding new customers, holding sales presentations, establishing relationships with key customers and monitoring sales data.
- Implements trade promotions by publishing, tracking, and evaluating trade spending

District Sales Manager à The Coca Cola Bottling Company of Jordan
  • Jordanie - Amman
  • septembre 2010 à août 2011

- Organize, motivate and lead own sales teams in respective revenue stream and handle yearly contracts and agreements in terms of P&L.
- Analyze sales statistics and ensure organizational sales goals are met on a continual basis.
- Achieve forecasted sales by following my written plan of action.
- Monitor each salesperson’s daily performance and compare it with that month’s objective.
- Recruiting, hiring and training my people and Developing the most well trained, professional sales force possible.
- Constructively handle (or supervise the handling of) all customer complaints related to my department.
- Providing the company with feedback reports, sales and marketing analysis, presenting recommendations for improvement and optimization of sales.
- Market researches and analyzing market trends.

Area Manager à Babel Gate
  • Jordanie - Amman
  • décembre 2007 à août 2010

- Managing the sales force and the sales process at the company in an efficient and effective way ensuring achievements of targets and optimization of sales.
- Evaluating performance and motivating employees to achieve peak productivity and performance
- Providing the company with feedback reports, sales and marketing analysis, presenting recommendations for improvement and optimization of sales.
- Maintaining current information as to trends and developments in business, new products, opportunities, etc.
- Developing and assisting in the development and implementation of policies and procedures consistent with those of the company.
- Developing and implementing short term and long term business plans and strategies.
- Developing and designing systems, policies and procedures related to sales and marketing management.
- Coaching.
- Training DR's & TM's
- Market researches and analyzing market trends.
- Forecasting demand

Field Manager à Alduaa Investment Group
  • Jordanie - Amman
  • juillet 1997 à mai 2000

- Control DR's (distributors) & TM (trade marketers).
- Coaching.
- Training DR's & TM's
- Collecting data about our market (to help us in our decisions)
- Opening new markets.
- Market researches.
- Forecasting demand.
- Following up our furniture & assets.
- Follow-up the sales & distribution of the wholesale and retail outlets.
- Increase distribution of our brands.
- Increase stock level of our brands (availability).
- Follow-up off take & freshness of our brands.
- Increase pack facing & outer facing (visibility).
- Merchandising packs & outers according to brands family & outlet profile.
- Implement several activities such as new insert, re-launch & promotion.

Éducation

Baccalauréat, Marketing
  • à Alzaytoonah University
  • décembre 2007

Specialties & Skills

Beverage Marketing
Marketing Research
Marketing Mix
Retail Management
computer skills
Communication skills
market research
key account management
problem solving

Langues

Arabe
Langue Maternelle
Anglais
Expert

Formation et Diplômes

Safety in Warehouse Management (Formation)
Institut de formation:
The Coca Cola Bottling Company of Jordan
Date de la formation:
January 2011
Durée:
12 heures
The power of team work (Formation)
Institut de formation:
The Coca Cola Bottling Company of Jordan
Date de la formation:
January 2011
Durée:
16 heures
Sales Academy (Formation)
Institut de formation:
The Coca Cola Bottling Company of Jordan
Durée:
24 heures
Business Writing And Communication Skills (Formation)
Institut de formation:
AMIDEAST
Date de la formation:
April 2009
Durée:
36 heures
Product Quality Index (Formation)
Institut de formation:
British American Tobbaco
Date de la formation:
July 2008
Durée:
8 heures
Proficiency in Sales Skills (Formation)
Institut de formation:
The Coca Cola Bottling Company of Jordan
Date de la formation:
December 2010
Durée:
24 heures
Coaching (Formation)
Institut de formation:
British American Tobbaco
Date de la formation:
May 2005
Durée:
24 heures
Retail Quality Index (Formation)
Institut de formation:
British American Tobbaco
Date de la formation:
July 2008
Durée:
8 heures
Dimensions of Professional Selling (Formation)
Institut de formation:
The Coca Cola Bottling Company of Jordan
Durée:
40 heures
Retail Census System (Formation)
Institut de formation:
British American Tobbaco
Date de la formation:
October 2007
Durée:
16 heures
Finance For Non Finance (Formation)
Institut de formation:
The Coca Cola Bottling Company of Jordan
Date de la formation:
October 2010
Durée:
8 heures

Loisirs

  • football and adventures