سهى Nayeem

• Responsible for a large percentage of designs for Denim-based product placed into production (4.5 million garments per month).

• Designing capsule collections for Inditex group, one of the biggest retailers worldwide.

• Designing and developing Denim-wear Bottoms & Outerwear products for all categories (Men's, Ladies, Girls & Boys) for international accounts such as Zara, Pull & Bear, Mango, Primark, Walmart, Target (Australia).

• Responsible for completing technical packs with extensive detail.

• Regular visits to Bangladesh to work with the development team to obtain and source new local fabrics and accessories.

• Visiting fabric fairs to identify fabrics suitable and cost effective for the customer base.

• Extensive knowledge of Denim fabrics by hand-feel and technicality (in terms of composition, construction & other aspects).

• Constant communication with Buyers & Suppliers worldwide.

• Constant exposure to market and buyer trends to develop suitable product.

• Responsible for fabric selection suitable for targeted accounts and departments.

• Providing comments & approval of all samples prior to presentations to customers.

• Development of seasonal look books for all genders / categories.

• Close liaison with the Sales Director.

• Ability to work under pressure and tight deadlines.

• Using software such as Adobe Illustrator and Adobe Photoshop to create CADs.

• Conducting a market research to understand the trends in the market and the competitive brands.

• Creating Tech packs to aid with the production process.

• Using PLM to upload information on to progress with production.

• Sorting out inventory; Studying garments in terms of style, season, fabric & detail.

• To look at products with a customer point of view.