Suhail Ashraf, Head of International Business Development

Suhail Ashraf

Head of International Business Development

FRESHNUTS INTERNATIONAL TRADING LLC

Location
United Arab Emirates
Education
Master's degree, Marketing
Experience
19 years, 0 Months

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Work Experience

Total years of experience :19 years, 0 Months

Head of International Business Development at FRESHNUTS INTERNATIONAL TRADING LLC
  • United Arab Emirates - Dubai
  • My current job since December 2019

 Responsible to handle wholesale supply of dry nuts in domestic & export markets by visiting specific countries, attending and participating in international trade fairs to represent the company.
 Activities include sourcing, pricing, negotiation of raw materials such as cashews, almonds, pistachios etc. and offering to both local and international customers.
 Also responsible to handle travel retail business of Freshnuts India where primary customers include GMR Group (Hyderabad, Goa & Kannur Airports), Dufry (Sharjah & Cochin Airports) and ATU (Salalah Airport, Oman).
 Responsible to manage the UAE distributor (OBS Group) of Freshnut’s consumer range and to indirectly provide promotional offers through distributor arrangement for product placement in Union Coop, Sharjah Coop, Abu Dhabi Coop, Ajman Coop, Zoom stores, Mall Marts and other retailers in UAE.
 Responsible to manage the sales team & supply of Freshnuts India’s consumer range of products to various major retailers in India such as Lulu Hypermarkets, Nesto Hypermarkets, Khadi India, More Supermarkets and other retailers.
 Handle international markets such as Singapore, Mauritius, Bhutan, Nepal, Austria, Saudi Arabia, Oman, Bahrain and other walk-in customers from African markets.

Business Development Manager – MEA at VLCC International LLC – VLCC Wellness Centers
  • United Arab Emirates - Dubai
  • March 2017 to November 2019

 Negotiated and signed franchise partners for setting up VLCC wellness centers in various cities & countries in Middle East, Africa & Europe with a total investment commitment of USD.70 million.
 Developed expansion strategies & optimized P&L by reducing costs and implementing appropriate methods.
 Handle existing franchise partners and helped them achieve MOM EBIDTA growth.
 Successfully conducted Discovery day events, participated in franchise exhibitions & liaison with consultants.
 Conduct various market research activities in order to pre-qualify and devise penetration strategies based on various factors such as demographics, market opportunities and ease of doing business in a region.
 Conduct presentations to investors and explain the advantages of franchise concept, benefits & ROI.
 Successfully opened Franchise store by handling site selection, investment schedule, fit-out plans, product selection, marketing & store branding plan, staff recruitment plan, opening trackers, setting up operation procedure & guidelines etc. Handle business agreements, contracts & other legal procedures.

Franchise Business Development Manager – MEA at Danube Group – Danube Home (Franchise)
  • United Arab Emirates - Dubai
  • November 2014 to March 2017

 Negotiated and signed franchise partners for setting up Danube Home Franchise Mega stores in various cities & countries in Africa & India with an investment commitment of USD. 6 million.
 Conduct various market research activities in order to pre-qualify and devise penetration strategies based on various factors such as demographics, market opportunities and ease of doing business in a region.
 Conduct presentations to investors and explain the advantages of franchise concept, benefits & ROI.
 Responsible to liaise and assist in providing all necessary pre-requisites for the Franchise store that includes site selection, investment schedule, fit-out plans, product selection, marketing & store branding plan, staff recruitment plan, opening trackers, setting up operation procedure & guidelines etc.
 Responsible to liaise with investors in terms of agreements, contracts & other legal procedures.

Sales & Marketing Manager (UAE and India) at Zayloc Security Solutions LLC
  • United Arab Emirates - Dubai
  • February 2009 to May 2014

 Negotiated & signed projects & contracts worth AED 18 Million in UAE for implementing Electronic Security Systems, Automatic gates, Weighing Scales trading, Biometric solutions, IP surveillance systems etc.
 Responsible to sign Govt. Contracts in India for implementing PA Systems across 21 prisons in India with a total revenue achievement of INR 2.3 Crores.
 Make counter strategies based on customer need, competitor strength and product development.
 Maintaining and streamlining records of sales, marketing & BD activities.
 Handled & resolved customer issues and guided in implementing actions to resolve such issues.

Sales Consultant – UAE & Bahrain at Danway Emirates LLC
  • United Arab Emirates - Dubai
  • September 2006 to January 2009

 Successfully negotiated and signed corporate partnership with major retail groups such as Retail Corp, Al Madani Group, Addidas, Orlando Sports to install EAS systems, Weighing Scales & Auto ID solutions.
 Expert in preparing Store requirements Analysis and Security designs for client projects.
 Generate sales lead by cold calling, direct walk-ins, referrals, local contacts and direct mailing.
 Prepare & update sales report & follow up reports using software on weekly basis.
 Develop an effective job schedule for each installation to include cost control, coordination of subcontracting, engineering, sales and the customer.

Business Administrator – Program Management Team (UAE) at Dubai World – Security Division
  • United Arab Emirates - Dubai
  • December 2004 to August 2006

 Conducting comprehensive Project site assessment for security requirements as per client request.
 Preparation of case study reports, security vulnerability reports, assessment reports and security proposals.
 Redesign and development of continuous improvement plans as per project progress and development.
 Preparation of Monthly Report, Weekly Program Management Schedule, Weekly Work Allocation Schedule, Daily Job Tracking and Work Progress Report.
 Monitoring/verifying and submission of Daily Operations Manual (DOM).
 Developed Standard Operating Procedures (SOP) and operation policies.

Education

Master's degree, Marketing
  • at University Of Madras
  • March 2003

Specialties & Skills

International Sales
business Development & sales
Management and Marketing and Sales
Franchise Relations
Franchisee Management
business development
international trade
ms office

Social Profiles

Languages

English
Expert
Malayalam
Native Speaker
Hindi
Expert
Tamil
Expert
Arabic
Intermediate

Hobbies

  • fitness
  • meditation
  • travelling