Marketing Director
IstiZada
Total years of experience :13 years, 2 Months
● Manage employees in the MENA region.
● Manage outsourced teams; copywriters, translators, external analysts,
programmers., and designers
● Review and guide company growth. Scale and automate growth processes.
● Manage sales team in recruiting potential clients.
● Manage business relations with international clients.
● Optimize client strategies based on new digital marketing trends and user
journey habits.
● Preserve brand identity and adapt for MENA; full e-commerce localization and
optimization for each market behavior, and price matching by region & audience.
● Research new strategies for SEO and PPC campaigns.
● Conduct monthly analysis reports of progress for major clients.
● Launch mobile and web campaigns across multiple ad networks and platforms
(iOS, Google Play, Facebook, YouTube, Instagram, Networks, Affiliates etc.).
● Contribute to the design and management of online marketing campaigns for
major clients.
● Oversee acquisition to conversion strategies for all businesses managed; subscriber
profitability, retention, customer life-cycle, and growth.
● Analyze landing pages and optimize user experience, user journey, check flow,
conversion, and leads.
● Create regular marketing workshops for the team, and report on progress
and challenges.
● Prepare client budgets and monitoring expenses.
● Research, implement and report keywords for SEO and PPC campaigns.
● Research and develop outreach strategies, and online link building tactics.
● Evaluating customer research, market conditions, and competitor data.
● Write SEO friendly articles for clients.
● Outreach to local influencers.
● Plan and execute PPC campaigns (bid strategy & search term optimization).
● Plan and execute SEO strategy (link building, keyword research, webpage
optimization, etc.) and PPC campaigns.
● Measure and report performance of online marketing campaigns to clients and
head manager, and assess against goals (ROI and KPIs).
● Identify trends and insights based on business performance and competitive
businesses, and writing a report accordingly.
● Collaborate with internal teams to analyze landing pages and optimize the user
experience.
● Research methods to improve internal systems.
● Create working templates for internal systems.
● Regular research on new strategies, competitor techniques, and changes in online marketing tools.
● A/B-testing, and campaign/post analysis.
● Use Photoshop and Illustrator for branding and creation of marketing campaigns.
● Deliver creative campaign proposals and designs to clients.
● Lead 3 team members and coordinate with other departments.
● Design targeted, personalized, and engaging campaigns using
Photoshop & Illustrator.
● Referral marketing, SEO, and PPC.
● Outreach through email/SMS/social channels to improve user onboarding,
order frequency, engagement, and retention.
● Checkout flow and optimize user journey for conversions.
● Analysis and optimization of conversion funnels.
● Analysis of cross channels (growth attribution) and identification of
habits driving growth.
● Content optimization for social media platforms.
● Analyze and report social media actions on a weekly/monthly basis.
● Online media planning and booking.
● Running and monitoring paid ads campaigns.
● Social media content planning and creation.
● Social media/community management.
● Implementation and monitoring of social media & online marketing campaigns.
● Influencer marketing.
● Lead the event management team.
● Market theater productions and events through social media campaigns, and
outdoor banners.
● Design event tickets, brochures, media kit, banners, and social media posts.
● Public relations management.
● Organize marketing events and arranging for coverage.
● Organize event logistics including sourcing A/V equipment, hiring catering,
finding support staff, and handling reservations.
● Social media/community management.
● Build a basic website & outsource relevant team.