Creative Coordinator / Supervisor
Y&R Dubai
Total years of experience :24 years, 5 Months
Creative Coordinator Feb.'08 till July 12
Worked with Y&R Dubai from Sept.’03 onwards till July ‘12 in various positions starting as a Copywriter and Researcher who was later promoted an Assistant Traffic Manager and finally worked as a Creative Coordinator/Supervisor.
Key point of contact for all kind of Communication and PR information for Y&R Dubai office, reporting to the Chief Creative Officer MENA (Middle East North Africa).
Provide creative content to and liaise with Y&R network’s global Y&R connection manager, worldwide systems director, global CD to promote the agency and its work.
Represent the agency at global awards shows, like Cannes Awards, Dubai Lynx Awards, One Show Awards, Art Directors Club, D & Ad Awards, Clio Awards, London International Awards, and develop relationships with the goal of facilitating award entries and pluggin to get the MENA CCO and Y&R Dubai ECD and CDs on the jury panel Prepare a list of entries for various advertising awards and get them approved by Y&R.
Develop relationships between Advertising specific magazines and websites like Luezers Archive, Campaign UK, Campaign Middle East, Creativity Online, Contagious Magazine, Best Ads of the Week and provide them with digital content.
Creative digital project manager for Chief Creative Officer of Y&R Middle East & North Africa, produce digital projects, coordinate with global Connection team and manager global Y&r AdLibrary and manage the content on company's website.
Perform operations for regional and global creative review meetings around the world with MENA CCO and global connection manager.
Liaise with creative and client service team to manage and traffic the creative work flow in the agency.
Write BTL copy for LG, Ford, Mashreq Bank etc.
Provide strategic and tactical support to creative and client service team.
Single handedly managed the below the line (BTL) department and streamlined the workflow system in the creative department.
Plan work schedules and assign jobs to creative team.
Liaise with creative and client service team to manage and traffic the creative work flow in the agency.
Write BTL copy for LG, Ford, Mashreq Bank etc.
Outsourc certain jobs that required resources not available in the creative team due to time constraints.
Researched visual and copy material for creative pitches.
Write BTL copy for Dubai Chamber of Commerce, LG, Citibank etc.
Proof read copies of English output jobs.
Mumbai Bureau Chief Aug.'00 - Feb.'04
• Responsible for analyzing trends in Bollywood.
• Feature writing and assisting the editor with the production of editorial pages.
• Interviewed Bollywood celebrities.
• Reviewed Bollywood music and movies.
• Outsourced articles and photographs externally from freelance writers and photographers
respectively.
• Organized online chats with Bollywood stars.
Upbeat (Premier Youth Magazine), Mumbai, India
Special Correspondent July '02 - July '03
• Responsible for Hollywood and Bollywood movie reviews.
• Cover events / Interview celebrities / writing articles.
Box Office Journal (Bollywood Trade Magazine), Mumbai, India
Chief Reporter June '92 - July '00
• Interviewed Bollywood celebrities.
• Reviewed Bollywood and Hollywood films.
• Analyzed trends in Bollywood and collection figures for publishing sales percentages.
• On the sets coverage / location coverage.
Rangbhumi (Pioneer Bollywood Magazine), Delhi, India
Mumbai Bureau Coordinator (Mumbai based) May '90 - May '92
• Interviewed Bollywood celebrities.
• On the sets coverage / location coverage.
• Analyzed trends in Bollywood.
• Reviewed Bollywood and Hollywood films.
Mayapuri (Largest Circulated Bollywood Magazine), Delhi, India
Correspondent March '88 - April '90
• Interviewed Bollywood celebrities, on the sets coverage / location coverage, analyzed
trends in Bollywood, reviewed Bollywood and Hollywood films.