Marketing Consultant
AutoCar & Senaeiah
Total years of experience :4 years, 8 Months
• Developed the comprehensive launching plan for AutoCar and Senaeiah, e-commerce businesses specializing in car body parts (Senaeiah is a sub-brand within AutoCar), coordinating various elements to ensure a smooth and impactful market entry.
• Formulated and executed strategic marketing plans and initiatives, driving brand awareness and engagement from the inception.
• Developed and managed a robust social media content strategy, ensuring alignment with the brand’s voice and maximizing reach and engagement across various platforms.
• Played a pivotal role in shaping the app's UI/UX and structural design, ensuring intuitive navigation and a user-friendly experience.
• Worked collaboratively with multiple departments to weave a coherent and compelling customer journey, ensuring every interaction was consistent and enriched the overall customer experience.
• Ensured a seamless and positive customer experience, aligning all customer touchpoints and interactions with the brand’s identity and values.
• Initiated and monitored targeted marketing campaigns, leveraging various channels to optimize reach and impact among desired demographics.
• Collaborated with the development team to articulate and prioritize feature additions and modifications to the app, ensuring alignment with user needs and market trends.
• Crafted and implemented innovative marketing strategies tailored to Maqadhe’s e-commerce platform, enhancing customer engagement, and boosting sales.
• Led the conceptualization, development, and execution of targeted marketing campaigns, ensuring alignment with Maqadhe’s brand identity and objectives, and effectively driving customer acquisition and retention.
• Utilized data analytics to assess campaign performance, customer behavior, and shopping trends, ensuring marketing strategies were continually optimized and aligned with customer needs.
• Worked with purchasing and product teams to curate and promote products effectively during campaigns, ensuring inventory and operation were aligned with marketing initiatives.
• Collaborated with various departments, ensuring marketing strategies were integrated across all customer touchpoints, providing a cohesive and engaging customer journey.
• Conducted thorough market research and analysis to understand the competitive landscape, customer preferences, and emerging e-commerce trends, ensuring Maqadhe maintained a competitive edge.
• Oversaw the development of compelling content and creative assets for campaigns, ensuring consistency, and resonance with target customer demographics.
• Developed comprehensive plans and reports analyzing the customer experience and journey, identifying touchpoints, and ensuring a seamless and engaging shopping experience across the platform.
• Identified and analyzed gaps in the customer journey, addressing pain points, and implementing strategies to reduce customer abandonment and enhance app & website usability and satisfaction.
• Worked collaboratively with Maqadhe teams, sharing expertise, and fostering a knowledge-sharing environment to enhance the overall marketing proficiency.
• Initiated and led the development and execution of comprehensive marketing strategies and plans, aligning with overarching company objectives to facilitate sustained business growth.
• Conducted a thorough analysis of the mobile app and overall service offerings, identifying areas for enhancement and optimization.
• Conducted in-depth studies focused on enhancing user interface (UI), user experience (UX), and the overall customer journey, implementing necessary adjustments for improved user interaction and satisfaction.
• Collaborated cohesively with various internal teams, ensuring a unified and consistent brand presentation across all customer touchpoints and experiences.
• Worked diligently to refine and enhance brand messaging, voice, language, and overall branding across all channels, ensuring clarity, consistency, and resonance with the target market.
• Generated and analyzed data-driven reports, utilizing insights to refine marketing strategies in alignment with evolving market trends and customer preferences.
• Identified opportunities for brand development and market expansion through ongoing analysis of market trends, consumer behaviors, and competitive landscapes.
• Led the introduction of new features in the app, leveraging user feedback and data to enhance functionality and user satisfaction.
• Managed the execution of comprehensive customer surveys, aiming to deeply understand user preferences, pain points, and expectations.
• Identified and addressed gaps within the customer journey, implementing strategies to enhance user interactions and experiences and bolster customer satisfaction and loyalty.
• Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, digital and brand design, compelling content, and technology.
• Build, lead, and review work of the creative team in the production of all web, print, and digital marketing collateral.
• Ensure designs and content reflect consistently and positively the brand image and agency ideals.
• Work with internal and external strategic partners to create products using the most current industry best practices.
•Anticipate problems that may impede a project from completing on time and implement solutions.
•Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.
•Mentor and encourage creative team members to foster a positive work environment.
•Participate in and provide regular opportunities for professional development and growth to team.
• Develop a marketing strategies that maximizes profits and market share, considers customer satisfaction.
• Support sales and lead marketing efforts.
• Support the acquisition of new customers.
• Develop and manage advertising campaigns.
• Organize company conferences, workshops, trade shows, and other major events.
• Building brand awareness and positioning.
• Prepare, maintain and communicate a Marketing Plan.
• Direct, Plan and coordinate marketing efforts.
• Develop each marketing campaign from start to finish.
• Researching demand for the organization's products and services.
• Ongoing evaluation of competitors.
• Handling social media, public relation efforts, and content marketing.
• Managing all marketing for the company and activities within the marketing department.
• Co-ordinating marketing campaigns with sales activities.
• Manage and improve campaigns, measuring results.
• Overall responsibility for brand management and corporate identity.
• Preparing online and print marketing campaigns.
• Monitor and report on effectiveness of marketing communications.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Negotiate contracts with vendors and distributors to manage product distribution,
establishing distribution networks and developing distribution strategies.