Bentley National Head
Bentley Motors
Total years of experience :21 years, 4 Months
• Establishing and developing effective organizational sales and Marketing distribution principle for the brand Audi, with which the holder’s subordinate the department and contracted regional dealerships contribute towards the achievement of the overall objectives of the brand Audi.
• Holder is responsible for the development and implementation of a long-term planning strategy for the region to ensure the best performance at both importers’ and distributor’s level to operate in a professional and profitable manner.
• Overseeing the Marketing team responsible for
- Retail Marketing, researches, media planning
- Advertisement, social media
- Events, sponsoring, motor shows, digital marketing
- Product and price marketing
- Annual marketing planning and controlling the implementation
- Definition of short term and long term marketing targets and ensuring to meet them
- Definition of brand image and awareness targets and ensuring to meet them
- Development and implementation of regional media strategies.
- Initiating new campaigns and projects in all marketing disciplines
- Interfacing with HQ marketing and sales department
- Interfacing with regional dealers
• Holder acts as an overall supervisory unit of fulfillment of the regional sales planning standards as per General Distribution Agreement (GDA).
• Holder acts as an overall supervisory unit of fulfillment of the Tactical programs and the claims process and controlling with the dealers.
• Holder acts as an overall supervisory unit of fulfillment of the Tactical budget and the approvals with Audi AG.
• Holder acts as an overall supervisory unit of fulfillment of the Tactical claims and controlling along with the claim submission to Audi AG.
• Development of product line strategies and Preparation of price and planning premises.
• Represent the sales principles and professional targets towards the sales and distribution organization
• Leads the Territory Representatives and Specialists, inclusive of managing performance, coaching, mentoring, hiring and career development.
• Meet or exceed assigned revenue and target metric objectives within the region
• Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. Disseminate information to regional sales representatives, corporate marketing and sales operations.
• Responsible for leading the company’s efforts in sales target, presentations, demonstrations, proof of concepts, training, assessment services and proposals related to our brand.
• Conducting FOB to retail calculations..
General brand management from A to Z
• Set and follow-up an annual sales volume for the sales team
• Derive from the annual volume set a weekly target & reporting
• Allocation of annual sales support budget & verification of Claim-Conditions
• Preparing annual ordering and production plan & follow-up ordering per plan
• Regular dealers contact to ensure target achievement
•Frequent dealers visits for follow up on sales operation
•Update sales achievement periodically
•Managing relationship to dealer (sales organization)
•Facilitation of reaching sales targets
•Resolution of dealer issues regarding sales related issues
•Measurement and control of dealer sales performance
•Measurement of sales activities (enquiries, demos, DTC per salesman, …)
•Assistance and control of dealer sales process
Define strategy for and develop, execute, and manage comprehensive sales plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities Define strategy for and develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets. Communicate with customers, management, internal departments, and vendors to coordinate overall marketing effort in accordance with corporate goals. Plan and carry out regional market research and analyses. Play integral role in product development activities and developing long and short-term growth to brand
Business school
