Senior Manager
TNS
Total years of experience :15 years, 5 Months
To work with clients in identifying their research needs and designing appropriate projects to achieve the marketing goals.
Developing and managing client relationships through service, support and follow-ups.
Management of the largest brand health tracking in the Middle East, with projects in 7 countries and around 40 categories.
Interpretation of data and carrying out advance modelling to examine the research findings and translate them to meaningful and actionable insights.
Preparing Brand Workshops using continuous data from various sources like brand health tracker, Retail audit, GRPs & consumer panel etc. to deliver holistic picture to help clients devising Marketing plans and strategies.
Developing new Business and promoting/ implementing TNS Growth Tools according to the client’s business needs.
Key clients: RB, Almarai, Johnson & Johnson, Coca Cola and Sadafco
Worked with the World’s renowned F&B and CPG companies like PepsiCo and Procter & Gamble to identify their information needs thereby developing Marketing research programs best suited to these needs.
Data analysis and interpretation to understand significance and identify appropriate action plan to improve business performance and achieve key objectives.
Helped clients particularly PepsiCo in all the stages of new product development.
MBA