Sulthana Parveen

• Build and manage multi-channel CRM campaign automation (email, SMS, WhatsApp, voice) for GCC and international
clients using n8n, GoHighLevel, HubSpot, and Zoho CRM — covering acquisition, engagement, and lifecycle journeys.
• Set up GA4 tracking, funnels, and custom reporting dashboards to monitor website, campaign, and business performance,
delivering weekly and ad-hoc performance reports with actionable recommendations to clients.
• Plan and manage Google Ads and Meta Ads campaigns, including audience segmentation, creative coordination, and A/B
testing to optimize conversion and campaign effectiveness.
• Design AI-driven automation and agentic reporting workflows that reduce manual reporting effort and improve data accuracy
across marketing technology tools.
• Built a multi-agent marketing intelligence platform (FastAPI, Docker, Azure) integrating GA4, HubSpot, Meta Ads, and
Google Ads data with bilingual English/Arabic reporting for GCC-market clients.
• Secured and manage a white-label vendor partnership with a Dubai-based digital agency, scoping marketing automation and
analytics pricing and delivery for UAE clients.

• Owned the automation and voice agent layer of the product, building production workflows (n8n, Retell AI, Twilio,
Supabase) that connect CRM, booking, and communication systems.
• Delivered a multi-workflow guest engagement and voice agent system for a hospitality client, including structured data
schemas and SMS/voice touchpoints.

• Managed performance marketing and e-commerce operations across Amazon, Flipkart, Noon, Trendyol, Shopify, and
WooCommerce in beauty, wellness, and lifestyle categories.
• Achieved 3.8x blended ROAS and a 32% CAC reduction for a D2C fashion client through GA4-informed audience
segmentation and campaign optimization.
• Built recurring performance reporting for stakeholders, tracking key metrics (CTR, conversion, CAC, ROAS) to guide
budget and channel decisions.