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Drive Profitability -
Responsible for profitability for the business.

Provide account team leadership,
Assign duties, goals, and supervise the account service staff
convey the specific requirements for multi-functional support to the
appropriate functional regional management on a timely basis.

Manage existing client relationships and resolve functional conflicts
through consultation with functional heads.

Focus on People management -
As office lead in India, responsible for growth, grooming, hiring and
development of talent
Training and career development of staff
Goal setting, annual evaluations and monitoring of progress of staff
Provide leadership/motivation and convey the vision and values of the
agency to the team.
Ensure that the staff works in conformance with agency policies and
procedures

Lead Pitches -
Key responsibility around business development
Promoting the expansion of business with existing clients

Manage VIRTUE presence with PR -
Represent VIRTUE at the community level.
Craft the VIRTUE narrative in media and work with the PR team to
identify the right opportunities and platforms for showcasing the
VIRTUE team in India

Head a Key tech client business. Responsible towrads crafting the strategic and tactical communication campaigns . Based on consumer research and addressing the KPIS set for each marketing campaign. Responsible to manage the profitability of the POD.

Client lead, Google Pod Manage and drive brand and marketing
communication campaigns for Google across
various verticals and product offerings.
Responsible of driving the mandate for the key client within the agency and
help
propose integrated brand campaigns and solutions for driving the campaign
KPIs
Coordinate and lead the relationship with internal and external partners and
stakeholders to help drive the end-to-end communication solutions for the
client,
Set up and drive operational and process excellence within the agency to
manage
projects to deliver on client satisfaction.

Additionally look for growth opportunities for the agency by developing and
pitching non-core, ATL advertising products of the group. Manage the
mandate for growth via Design, Strategy and digital activation verticals of the
Mullen Lowe Lintas Group.
Lead the business development mandates for design, consultancy and digital
services
verticals in Delhi for the MullenLowe Lintas group. And also lead the IPG
Futurebrand
partnership on Air India new brand identity development and other potential
client
projects.

• Lead the digital mandate across all of the Samsung brand portfolio
(consumer durables, electronics and mobile) on own, earned, app and e
commerce platforms (Amazon, Flipkart).
• Lead the B2B vertical for Samsung brands across durables, electronics
and mobile
• Develop strategy and manage execution of IMC and GTM of the A, M and
F series
mobile phones, including the influencer programs, content
development, Live
commerce etc.
• Lead the Live commerce initiative and responsible for leading
Samsungs inhouse studio for production of live commerce and other AV
assets. Develop a plan and process to operationalize the studio.

GSK (Sensodyne, Eno, Crocin, Iodex, Osteocalcium)
Levi’s India
Microsoft (Global Ad Deployment team)

Job Responsibilities
. Manage overall agency-client relationship providing strategic input and guiding team towards the achievement of client objectives
. Create effective communication strategies by working collaboratively with the digital planning and creative teams to develop and execute digital communication strategies
. Manage program execution and financial performance
. Ensure tactical alignment with stated goals, objectives and strategy
. Work on the custom media and local amplification programs for the global air cover campaigns
. Prioritize and set expectations on key deliverables
. Utilize project processes and tools to instill project management discipline and work collaboratively with other team members
. Manage projects to deliver on cost, quality, and timing targets
. Build a pipeline of future work and ensure that the company’s existing client revenue target is achieved
. Ensure creative standards and alignment of the digital approach with the brand and communication strategy to achieve synergies.
. Mentor team members and inculcate ownership
. Work out the SOW for the new business and non-retained project

Academic role -
• Teaching modules on E-business, Strategic Marketing Management in the hospitality and Tourism business
• Preparation of modules on Service Management, Marketing Management and Business
• Communications for the Post Graduate management programmes.
• Administrative responsibilities - Mentoring of students
• Research - Presented paper on “Corporate philanthropy - the Bharti Way” at the 5th International Conference on Services Management - organised by IIMT, Penn State School of Hospitality Management (US) and Oxford Brookes University Business School (UK)
• Awarded the Certificate of Teaching Higher Education (CTHE), (Oxford Brooks University, U.K.).

Marketing Communications role - Led the re-branding exercise for the Institute, including change of visual identity, revamped website and development of brand and communication guidelines. Responsible for the development of internal and external communication and marketing collaterals.

Taking a lead in clients’ marketing and advertising strategies
- Liaising with clients on a day-to-day basis
- Promoting the expansion of business with existing clients
- Working with other senior managers to generate new accounts
- Completing projects to a specific schedule and within an agreed budget
- Lead clients, and the agency, creatively and strategically

Clients handled
• Nestle
• Dabur India
• Monster.com ( e- recruitment)