Digital Marketing Specialist
BSO Real Estate Management
مجموع سنوات الخبرة :10 years, 2 أشهر
# Manage & maximize company presence over, all existing social media channels & constantly monitor the effectiveness of strategies in place.
# Planning, executing & tracking social media ad campaigns to meet brand building objectives.
# Creating innovative and engaging content for regular posts and promoting messages with an emphasis on branding.
# Engaging followers with regular company updates.
# Identifying and evaluating new marketing opportunities to drive more direct traffic, as well as monitoring the online presence and position of competitors.
# Conducting website audits & giving feedback on how to improve visibility on the web organically to the SEO team.
# Building email sales funnels and implementing email marketing strategies
# Creating blogs and website content in collaboration with the content writer.
# Giving suggestions on how to improve hotel presence on the web and social media organically.
# Conduct regular quality assurance audits on the hotel’s descriptive content & images to ensure parity on all channels and integrity with the brand website
# Assisting Marketing Manager for Photo & Video Shoot.
# Manage and execution of all digital screens.
# Keeping track on influencers and updates on any social media trends
# Preparing keyword research report with average monthly search, competition and bidding range.
# Maintain guest database for mailing.
# Proactively promote Rooms, F&B outlets, Meeting rooms which lead to the potential source of business.
# Ensure that promotional activities are done in collaboration with publishers.
# Research competitor activity and update management accordingly.
# Skillfully promoting services and offers on social media platforms.
# Build, plan, implement and manage the overall digital marketing strategy.
# Design, create and manage promotions on social ad campaigns as per Hotel guidelines.
# Assist with video and photoshoot with 3rd Party Vendors.
# Ensuring website content for the hotel is fully updated, in line with the standards established for website content.
# Research competitors, market trends, best practices and provide suggestions for improvement.
# Develop and implement the sales and marketing strategies to increase existing business and market share to maximize revenue.
# Visit Tour operators and corporate accounts to develop & maintain relationships & close business opportunities successfully.
# Creating engaging content on social media platforms.
# Creating and designing sales brochures, visitor tickets, web banners/emails.
# Identify and acquire new customers and to follow up on their requests.
# Overseeing sales activity forecasting monthly/quarterly sales targets & maximizing the profit.
# Develop Nestle business by acquiring competition customers within the territory.
# Representing Nestle in events and generating leads.
# Update the management of competitor’s activity.