Brand Manager
Avenue Clothing
Total years of experience :20 years, 9 Months
Plan, develop and direct marketing efforts for a particular brand or product
Create strategies to take advantage of market opportunities
Conceptualize strategic initiatives and implement details of a campaign
Execute strategies with cross-functional teams
Manage external marketing partners such as advertising agencies, digital marketing firms and production
companies
Supervise brand content
Manage access to brand assets
Develop brand standards and usage guidelines
Assist integration of campaigns with brand consistency
Track consumer and market insights by reviewing metrics such as sales volume, market share, profit
projections, pricing and distribution, and by conducting consumer research
Analyze sales data to update a brand or category portfolio, determine new products and delete under
performing products
Work closely with departments such as manufacturing and R&D to consult on package and product as it
relates to branding
Campaigning & Canopy Activities for awareness of Organic Products
Marketing and Sales for Organic Products through various medias i.e. Facebook, LinkedIn,
Enhancing sales for Abbelo.com through various mediums. To achieve the given sales target.
To meet Corporate Clients, Doctors, Gyms, Clubs for tie-ups related to our products.
Ensuring 100% customer satisfaction
Generating daily sales report.
Monitoring of daily website updating and specifications.
Work with Products team to design and develop new products / product enhancement to analyze revenue streams and taking
corrective action to maximize Revenue.
To promote and encourage the best vendor(s) and overall quality.
To analyze revenue streams and taking corrective action to maximize Revenue.
Handling operations team and account managers for smooth functioning of the service and revenue achievements.
Providing end to end sales and provisioning to the corporate clients.
Achieving the given Sales targets with the given SLA.
Handling the entire troubleshooting and escalations from named corporate accounts (Punjab, Haryana, & Himachal Pradesh).
Co-ordination with Corporate Sales Manager for Plan of Action.
Account planning and development: Together with the team, develops annual client plans. Meets periodically with the core
team to review, and strategize about how to improve the relationship and serve the client.
Seeks client feedback on the firm’s performance.
Building a good relationship with the client for smooth functioning of business to enhance revenue.
Co-ordination with the HQ for getting the work done on given SLA.
Looking after activation and provisioning and after sales
Working as Quality analyst, help monitoring the quality on calls provided by the agents and giving Feedback for improvement.
Conducting Internal and external Calibrations.
Process Audits on regular bases.
Provide analytical assistance to the organization as per the instructions of the seniors
Train the customer care staff members to follow the organizational work setup and upgrade the standard of their performance
Preparing Process related Monthly Presentations, Performance Analysis and other relevant analysis related to process on time
to time bases
Handled queries related to billing, churn and other services.
Handling Churn and Retaining customers on Board through different tools provided by the organization.
Co-coordinating with the WWE (Web World Expresses) Executives for appropriate solution to the Customer Queries
online.
Handling Billing Queries and Waiver empowerment at Centralized Level for ensuring Customer satisfaction.
Looking after CUG (Closed User Group) activations/deactivations for corporate/individual customer as well as
individual customers
Customer interaction at company and franchise owned relationship centers.
Ensure whole team is updated about the changed policies, changed product knowledge and trained service delivery.
Looking after error free provisioning barring unbarring activation deactivations.
Preparing daily MIS and send to circle office.
Coordination with DAKC for new processes and implementation.
Resolution of critical and overdue complaints.
Skilled in leading teams in business development & growth, client servicing, promoting new products & services and developing
products as per client requirements & market trends
holding a team of 5 FOS for two-months credit collection camp in reliance for the reversal of post paid
to prepaid migration MTF (Migration Task Force).
Done one month coordination, audits, as well as escalation as a ZE (Zonal Executive) for WWE'S (Web world Expresses) and
WW (Web world).
I have been coordinating with prepaid DSA's, Distributor, and Dealers for all kind of issue related to prepaid issues, queries, and
escalations.