owner and manager
Ace Marcom
Total years of experience :15 years, 10 Months
Ace marcom has been set up as a marketing services agency offering solutions in branding & corporate gifting.
Experience Summary:
•Develop the database of potential clients through tele-calling & by visiting trade shows
•Propose the solutions to the clients & share quotations as required.
•Negotiate with the vendors & client for order execution at reasonable margins.
•Ensure execution of orders within the timelines.
•Ensure timely bill submissions & payment follow ups with the clients.
•Nurture the clients for more business by frequent meetings and sharing suitable proposals.
•Recorded a sale of INR 12.5 lacs in first 8 months (Nov ’18 - June’19
Positioned as India’s Most Advanced Cement, Asian Fine Cements Pvt. Ltd (Rajpura, Punjab) is the first & only plant in India with Robotic Quality Control Lab & two stage grinding process that gives a distinct advantage to the brand, Duraton Cement in highly competitive market of North India.
Experience Summary:-
•Developed strategy for brand launch in 3 Northern India states.
•Activated channel network through series of on-ground events and launch programs.
•Planned & executed brand visibility at channel network for consumers through POS marketing activities like signage, instore branding, promotional giveaways, and promotional literature.
•Drafted monthly communication plan for social media, executed by the creative agency.
•Devised incentive schemes for channel partners & influencers that helped increase sales by 15% each month during the scheme period.
•Ensured optimal use or marketing collaterals through regular market visits & audits.
•Developed a qualifying criteria for distribution of marketing items & brand visibility activities at channel network that helped reduce budget overspending by 25%.
•Actively participated in influencer level meetings for first hand feedback on consumer buying trends and quality of the product.
•Acted as support between commercial team & channel partners for all trade issues.
•Developed the required marketing material to support sales team for promotional activities at channel network.
Brand Management evolved year on year with JAL. The journey commenced in 2010 with the Odisha sales team which started its operations in Sept 2010 with presence in 3 districts across the state selling 15000 MT monthly. Supported with host of branding exercises and launch in new markets, the team currently operates in 30 districts selling 60000 MT monthly. In December 2013, I was given an opportunity/challenge to look after the branding activities in North Zone with a key responsibility of sustaining the brand equity and implementing new campaigns aimed at increasing the market share of the brand.
Experience Summary:-
•Developed an marketing budget of Rs. 2 cr. with mix of promotional activities like:-
•Outdoor - Hoardings, Bus Branding, Wall Painting
•Channel Partner Activities - Dealer Conferences, Incentive Tours
•Influencer Segment Activities - Architects/Contractor Meetings, Masons Workshops
•Consumer activities - Consumer Help Camps, Scratch Card Schemes
•Point of Sale Activities - Dealer Signage, In-shop Branding, Give-Aways, POP material
•BTL activities - Road Show Campaigns, Participation in Fairs/Exhibitions
•ATL - Radio & Newspapers - ensured rollout as per schedule finalized by HO.
•Planned, Designed & Executed the launch of Jaypee Cement in Odisha in 2011 through the unique “sand art animation by the world renowned sand artist - Mr. Sudershan Pattnaik”. Product launch video & theme can also be viewed at http://youtu.be/4L0elUboHAA. This was greatly appreciated by the market & competition.
•Developed Annual/Half-Yearly/Quarterly incentive schemes for channel partners, that helped increase sales by 25% during the scheme period.
Few incentive schemes drafted, promoted & executed were:-
•Gold scheme - F.Y.
Ranked as India’s No.1 Digital Marketing Agency (source: 2008 Brand Reporter), Webchutney Studios has a portfolio of Online Advertising, Web Design & Development & Mobile Marketing & Social Media Services.
Experience Summary:-
•Business development from existing & potential clients
•Execution of online marketing campaigns of clients - Virgin Mobile, HP & Microsoft.
•Co-ordination with creative & technical teams for timely deliverables
Projects Handled:-
•Microsoft - Handled Windows Mobile “What’s my Phone Style” campaign that recorded around 57k leads in 3 months. Campaign was invoiced at INR. 15 lacs.
•HP - Contributed to launch of Shahrukh + Compaq Laptops online campaign. The campaign won the Best Campaign of the year 2009 award by Brand Equity. Campaign was invoiced at Rs. INR lacs
Netprophets Cyberworks is an integrated business solutions provider in the fields of Retail, CRM, Multimedia, Web Design & Development.
Experience Summary:-
•Business Development from existing clients - HP & HCL for their online marketing campaigns
•Brought Adobe on Board for Creative services ( E-mailers & Newsletters)
Full Time
Full Time