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Sumitra Iyer, Marketing & Business Development Manager

Sumitra Iyer

Marketing & Business Development Manager·PETROMECHANICAL TRADING GROUP WLL

Qatar

Bachelor's degree, Advertising & Mass Communication

Work experience

Total years of experience: 21 years, 4 months

Marketing & Business Development Manager

November 2018 - Present

PETROMECHANICAL TRADING GROUP WLL

Qatar

November 2018 - Present

Construction Products
Responsibility involves setting into motion Marketing and Business Development for a
new division of this well established firm.
* Creating new client connects for the firm for its new product divisions
* Increasing depth of business within existing clients
* Offer end to end account management. Support from the stage of quotation through
contract negotiations, aiding of all commercial transactions for the company with the
client right up till involvement with any issues on operations till final hand over of
project
Job role:
Marketing and PR

Marketing & Business Development Manager

October 2016 - October 2018

DOHA EXTRACO WLL

Qatar

October 2016 - October 2018

Responsibility involves setting into motion the overall plan for Marketing, Business
Development and Publicity for this well established firm.
• Creating new client connects for the firm for all its various product divisions
• Increasing depth of business within existing clients
• Offer End to end account management. Support from the stage of quotation through
contract negotiations, aiding of all commercial transactions for the company with the
client right up till involvement with any issues on operations till final hand over of
project.
• Build strong relationships with key Main Contractors, Consultants, Interior Designers
and appropriate clients
Contributions :
• Leveraged wide network of client associations to garner large deal wins for the
company
• Developed key business for the new division of GRP and Steel sectional tanks. Have
helped raised the business for this division from 2 mil QAR in
Company industry:
Construction & Building
Job role:
Marketing and PR

Marketing & Business Development Manager

November 2014 - October 2016

GRC Masters WLL

Doha, Qatar

November 2014 - October 2016

Company industry:
Construction & Building
Job role:
Marketing and PR

Head

December 2012 - August 2014

CSS Corp PVT LTD

India

December 2012 - August 2014

Internal Corporate Communications
Mandate was to handle internal corporate communications supported by a team; also
manage vendors & internal stakeholders. Remit was also on thought leadership platforms,
senior management connect, cross center connect, internal branding, client - employee
connect communication
Role involved co-ordination and approvals between internal employees, stakeholders,
senior management across all of CSS Corp’s global offices.
Role also involved launching, arranging and co-coordinating a yearly global cross platform
event at Las Vegas, USA
Company industry:
IT Services
Job role:
Management

January 2012 - November 2012

SHRIRAM PROPERTIES PVT LTD

India

January 2012 - November 2012

Marketing and Marketing Communications
Responsible for new business lead generation, development of communication collaterals
and closure of high value property sales with a focus on high net worth Indians and
NonResident Indians as target audience.
Contributions:
• Set up a substantial network of NRI’s (Non Resident Indians) and HNI’s (High Net
worth Individuals) to solicit business, Introduced various features to attract target
audience in the website and marketing tools of the Company.
• Worked on a special media plan to cover the target audience across countries
• Set up a network of business consultants to represent the Company in respective
countries and bring in orders/bookings
Company industry:
Construction & Building

Marketing And Sales Head

January 2010 - December 2011

GRC MASTERS WLL

Doha, Qatar

January 2010 - December 2011

Marketing & Business Alliances
Responsibility involved creating and setting into motion an overall plan for Marketing,
Business Development and Publicity for the firm
• Goal was to push GRC Masters to top position in the Qatar GRC environment
• Building strong relationships with key Architects, Consultants, Interior Designers and
appropriate clients
BUSINESS CONSULTANCY, COMMUNICATIONS & ENTREPRENEURIAL
Company industry:
Civil Engineering
Job role:
Management

January 1995 - January 2000

Ogilvy Advertising Worldwide, MAA Bozell Advertising

India

January 1995 - January 2000

(Details can be provided on request)

Education

Xaviers College

January 1995

January 1995

Bachelor's degree, Advertising & Mass Communication

India

in

University of Mumbai

January 1994

January 1994

Bachelor's degree, Psychology & Literature

Skills

Murals
Expert
Murals
Expert
Advertising
Expert
Advertising
Expert
Marketing Communications Planning
Expert
Marketing Communications Planning
Expert
Marketing
Expert
Marketing
Expert
Internal Communications
Expert
Internal Communications
Expert
ART
Expert
ART
Expert
BRAND MANAGEMENT
Expert
BRAND MANAGEMENT
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CONTACT MANAGEMENT
Expert
CONTACT MANAGEMENT
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
ENTREPRENEUR
Expert
ENTREPRENEUR
Expert
FINANCIAL
Expert
FINANCIAL
Expert
FORMS
Expert
FORMS
Expert
INTERIOR DESIGN
Expert
INTERIOR DESIGN
Expert
MARKETING
Expert
MARKETING
Expert
Murals
Expert
Murals
Expert
Advertising
Expert
Advertising
Expert
Marketing Communications Planning
Expert
Marketing Communications Planning
Expert
Marketing
Expert
Marketing
Expert
Internal Communications
Expert
Internal Communications
Expert

Languages

English

Native Speaker

Hindi

Native Speaker

Tamil

Native Speaker

Marathi

Native Speaker

French

Intermediate

Kannada

Expert