Sundera Rao Palepu, division sales manager

Sundera Rao Palepu

division sales manager

International agencies

Lieu
Bahreïn - Manama
Éducation
Baccalauréat, Accounting
Expérience
21 years, 7 Mois

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Expériences professionnelles

Total des années d'expérience :21 years, 7 Mois

division sales manager à International agencies
  • Bahreïn - Manama
  • mai 2019 à décembre 2019

Handling USD 13.5 Million annual business turnover with 40+ membersteam.

Handling 13 principal companies.

Heading both moderntrade and general trade

Key focus on availability and visibility and to increase team productivity.

Managing and planning inventory to ensure smoothservice to market

country sales manager à Pidilite Industries limited bahrain
  • Bahreïn - Manama
  • mai 2018 à février 2019

Responsibilities:
• Heading all divisions Sales & Marketing for Pidilite (Adhesive, Construction Chemicals, and Maintenance division ) -Business Size USD 2 Million
• Retail Expansion
• Influencer activity (Conducting meets for Architects, Consultants, Engineers, Contractors, Polishers, Painters, Joineries, and Carpenters )
• Project Sales.
• New Markets expansion
• Training and Mentoring Team size of 10 plus
Achievements:
• Current year growing at healthy 125% (April-Feb)
• Increased retail coverage from 125 to 155 in Bahrain in 4 months
• Launch Stauf (J V -Between and Stauf- Germany) Flooring range
• Increased volumes in Construction Foam, Flooring range -which helps additional growth
• Established Brands like US PRO and Fevicol Floorfix

Business Development Manager à Al Anwar Ceramic Tiles Co
  • Oman - Muscat
  • octobre 2017 à janvier 2018

Responsibilities:
• New Product Launch - Porcelain Tiles
• Dealer Placement
• samplings in Projects
• Display of marketing materials in dealer channel.
Achievements:
• Achieved USD 300, 000 Business 45 days
• Covered 55% retail market coverage in 45 days

Business Manager à Pidilite Industries Limited., AddisAbab
  • octobre 2015 à octobre 2017
Area Sales Manager à Johnson Products (P) Ltd
  • Inde
  • octobre 2013 à septembre 2015
Area Sales Manager à SC Johnson Products (P) Ltd
  • Inde
  • octobre 2013 à septembre 2015

Mainline responsibility for sales operations for the assigned territory
•Be responsible for
•Achieving monthly, quarterly & annual budgeted sales targets through retail channel as well as modern trade
•Achieving volume & value targets, market and counter shares etc. for assigned products & segments
•Driving category level and pack level penetration
•Ensuring daily management of sales calls, route plans and sales cum stock levels in primary and secondary markets, sales flows, daily operations etc.
•Devising & monitoring local promotional activities / campaigns to build customer preference for the brand
•Expanding
•Distribution to unrepresented areas; Numeric and weighted distribution
•Retail channel outlets and increase market penetration for the products
•Sales forecasting & stock planning at both product level and SKU level for the territory
•Targeting Key Accounts and ink tie ups with the Key Accounts
•Communicating special offers & trade schemes to channels; motivate channels to achieve sales & distribute the scheme winnings as per process
•Determining training needs and conducting programs on products and processes
•Gaining first hand knowledge of Market Trends, Price Fluctuations etc.
•Driving field force productivity
•Completion of Sales Cycle ( P.O Generation → Stocks Supply → Collections )
•Be responsible for MIS & other necessary Reports on a regular as well as on a need basis

Significant Attainments
•Successfully
•Restructured distribution network and made it more efficient
•Registered category wise growth of more than 15% through introduction of 3rd party sales team
•Reduced outstanding credit from INR 1.3 Crores to INR 30 Lakhs while increasing business volume
•Implemented Distribution Management System Software

Area Sales Manager à Hindustan Coca-Cola Beverages (P) Ltd
  • Inde
  • juin 2012 à octobre 2013
Area Sales Manager
  • décembre 2012 à mai 2013

Mainline responsibility of handling Sales Operations including direct and indirect operations
•Be responsible for
•Achieving monthly, quarterly & annual budgeted sales targets through retail channel as well as key accounts
•Achieving volume (physical and unit cases) and value targets, market & counter shares etc. for the assigned geography
•Ensuring daily management of sales calls, route plans and sales cum stock levels in primary and secondary market, sales flows, daily operations etc.
•Identifying new business segments / tie ups to increase business
•Expanding retail distribution channel to increase market penetration for the products
•Sales forecasting & stock planning SKU level for the territory
•Training channelwise placement of products through RED and GREEN process to STLs and MDEs on the execution and schemes of the company on regular basis
•Devising & executing local trade incentive schemes to motivate channel and increase business
•Responsible for targeting the key accounts & ink tie ups for consistent and sustained business
•Gaining first hand knowledge of Market Trends, Price Fluctuations etc.
•Responsible for completion of Sales Cycle ( P.O Generation → Stocks Supply → Collections )
•Be responsible for MIS & other necessary Reports

Significant Attainments
•Successfully increased
•Market share from 49% to 58%

Branch Manager à Gachibowli
  • juillet 2009 à juin 2012
Branch Manager à Gachibowli
  • juillet 2009 à juin 2012

Mainline responsibility for handling branch operations, P&L of the branch etc.
•Responsible for Smooth functioning of branch and ATMs
•Be responsible for sales of
•CASA products, deposits, time deposits and assets (HL, PL, CL, CC etc.)
•Third party products(Gold, LI, GI, PMS, PE, Demat etc.)
•Responsible for
•Cost and productivity norms
•Ensuring compliance with predefined rules, regulation and procedures of the bank
•Submission of compliance reports, quarterly and monthly reports(QRS) to corporate office
•Monitoring all transactions of high value for any suspicious transactions and reporting the same to financial intelligence unit
•Monitoring all inward and outward remittances and verifying the genuineness of the transactions
•Handling branch audit process and providing responses to audit alerts and audit comments to achieve bench audit scores of 95% and above
•Smooth functioning of branch and ATMs
•High quality service and customer relationship management
•Training and mentoring branch staff and new joinees
•To comply with reporting methodology on a regular as well as on a need basis

Regional Sales Manager
  • Émirats Arabes Unis
  • avril 2005 à juillet 2009
Regional Sales Manager
  • Émirats Arabes Unis
  • avril 2005 à juillet 2009

Responsible for handling 6 sales managers and 120 executive to achieve 270 Crore CASA & time deposits
•Be responsible for Achieving revenue targets through 3rd party products (LI, GI, Gold, SIPs, MF, etc.)
•New customer acquisition and deposit mobilization
•Ensuring proper check and controls to prevent fraudulent practices
•100%-Customer service request closures within budgeted TATs to ensure customer delight
•Training and mentoring sales managers and sales executives

Cluster Lead à Reliance Communications Ltd
  • Inde - Hyderabad
  • septembre 2002 à mars 2005

Responsibilities:
• Responsible for sales operations of postpaid, prepaid, FWPs & recoveries
• Lead, handled and drove productivity of 10 sales managers for 6 districts in AP
• Expanding the distribution to achieve budgeted targets in unrepresented territories as network expanded
• Setting up distribution infrastructure in new launch towns
• Achieving optimum utilization of towers
• Implementing consumer and trade schemes to increase sales
• Co-ordinating with customer care and commercial teams for smooth operations
• Conduct trainings on products and sales process for inhouse and extended sales teams
• Responsible for market intelligence - competition town launch info, tariffs, schemes etc.

Achievements:
• Successfully Set up distribution from scratch in Tirupathi zone
• Appointed all prepaid distributors for launch within 15 days for all 6 districts in Oct’04
• Awarded with Best Cluster performance for 6 months for FY ‘04-05 for overall postpaid, prepaid, collections, marketing, visibility - marketing, migration(Postpaid to Prepaid)
• Awarded with Best Cluster performance for August and October’03 in AP Circle for Postpaid sales

TSI à Asian Paints India Ltd
  • Inde
  • janvier 1998 à septembre 2002
Senior TSI à Asian Paints India Limited
  • Inde - Hyderabad
  • janvier 1998 à septembre 2002

Responsible for planning and implementation of all activities of an independent territory
•Dealer management
•Settlement of schemes and credit notes
•Retail audit of the market to find out total market potential and company market share
•Demand generation activity for additional sales
•Demand and sales forecasting-SKU wise seasonally
•New dealer appointments and expansion
•Training to new T S I
•Organize in shop selling through conversion agents and consumer contacts

Business Development Manager à Al Anwar Ceramic Tiles SAOG
  • Oman
  • à

Mainline responsibility for sales & marketing operations for Oman in Porcelain Product Category
•Be responsible for
•Achieving monthly, quarterly & annual budgeted sales targets through retail channel
•Achieving volume target and counter shares etc. for assigned products & segments
•Conducting monthly influencer level meets(Architects, Consultants, Engineers, Builders, Contractors, etc...)
•Ensuring daily management of sales calls, route plans and sales cum stock levels in primary and secondary markets, sales flows, daily operations etc.
•Expanding
•Distribution to unrepresented areas and new products; Numeric and weighted distribution
•Retail channel outlets and increase market penetration for the products
•Sales forecasting & stock planning at both product level and SKU level for the territory
•Motivate channels to achieve sales & distribute the scheme winnings as per process
•Determining training needs and conducting programs on products and processes
•Gaining first hand knowledge of Market Trends, Price Fluctuations etc.
•Driving field force productivity
•Completion of Sales Cycle ( P.O Generation → Stocks Supply → Collections )
•Be responsible for MIS & other necessary Reports on a regular as well as on a need basis.

Éducation

Baccalauréat, Accounting
  • à Osmania University
  • octobre 1994

Bachelor of Commerce - Cost Accounting, Management Accounting

Baccalauréat, Accounting And Cost Controlling
  • à Osmania University
  • octobre 1994
Baccalauréat,
  • à Osmania University
  • janvier 1994

,

Etudes secondaires ou équivalent, Accounting
  • à Intermediate, Board of Intermediate
  • juin 1991

Economics Commerce

Specialties & Skills

Key Account Management
Project Sales
Profitability
Retail Banking
Modern Trade
DRIVING
MARKETING
PROCESS ENGINEERING
SALES FORECASTING

Langues

Anglais
Expert
Hindi
Expert

Formation et Diplômes

leadership mentoring program (Formation)
Institut de formation:
ICICI Bank
Date de la formation:
May 2010
Durée:
200 heures

Loisirs

  • Singing, Cricket,Table Tennis
    Represented for College in Inter college Singing competition