Asst. Brand Manager
Kuwait Proteins Company
Total years of experience :16 years, 1 Months
•Supporting suppliers with reports as needed for Frico, Alicafe, Lestello and Vieve
•Analysing data or insights to determine industry and consumer trends regarding the product and category
•Creating and developing a strategic long-term plan for the development of the category
•Developing an exit strategy for unsuccessful products
•Overseeing a team of analysts and other support staff
•Building and driving relationships with key vendors to improve pricing and quality of services
•In charge of category ranging, pricing and promotions across channels
•Placing appropriate orders to ensure product availability meets demand
•Leading category management projects to optimise ranges and related merchandising
•Collaborating with buyers and merchandisers to expand product categories
•Creating forecasts for product demand to ensure sustainability of inventory
•Managing budget development and revenue for the category
•Developing strong working relationships with buying, marketing and merchandising teams.
• Manage quotation with agencies.
• Stock and sales report generation and identifying trend.
• Forecasting the requirement for the next 3 months and report in the forecast to Nivea supplier.
• Commission report for sales team
• Act as knowledge point and provide support to Sales team
• Coordination and implementation of any activation in the market.
• Demonstrate proficiency in the use of analytical database tools to develop and prepare reports including Point of Sale, Consumer Panel and other sources.
• Analyzing the promotion that are slow moving and identifying promotion work where.
• General promotion orders based on the trends and stocks available.
• Market, customer, and product performance analysis using multiple data sources
• Create templates to monitor smoother business and report performance vs performance matrix
• Sales and Stock report for suppliers
• Customer wise brand report
• Tracking of ROI
• Scorecard for key accounts
• Calendar wise sales report
• Stock and Sales report
• Sales tracking by salesman by customer by brand
• Tracking on Forward stock Position
• In Market Sales report
• Tracking of ROI