SUNKALP RATAN

Responsible for delivering key merchandising KPIs of driving Sales, Gross margin, COGS,
stock efficiency
Merchandise & Financial Planning: Develop and manage end-to-end merchandise and financial plans for
the Sports category
Leading business reviews: Internal and External reviews for all categories- Footwear, Apparel &
Accessories on key metrics like budget achievement, LFL growth etc.
Inventory and OTB Management: Calculate stock requirements and Replenishments based on sales
forecasts and manage purchases
Business analysis qualitative & quantitative: Driving Sales, Sell Thru, Inventory Turn, ROS, Stock to
Sales. Design & building PowerBI reports
Strategic Collaboration: Partner with the buying team to define category assortment, depth, and timing
strategies, leveraging historical data and market trends
Performance Monitoring & Insights: Monitor category performance daily, weekly, and monthly, providing
actionable insights to key stakeholders
Supply Chain Coordination: Collaborate with supply chain and operations teams to ensure smooth stock
flow
Data & Reporting: Build and maintain accurate planning tools, reports, and dashboards to support data
driven decision-making
Mentorship: Provide mentorship and guidance to planners

Leading the Buying & Merchandising of PUMA India for Pan-India Departmental stores, 200
stores- Shoppers Stop, Lifestyle, Central, Go Sports for Offline and Online Business

Looking after 7 Categories: Men's Apparel, Men’s Footwear, Women's Apparel, Women’s
Footwear, Kid's Apparel, Kid’s Footwear & Accessories (540 counters across India)

Managing the business operations in Middle east for both e-commerce business models-
Inventory Model and Market Place Model
Responsible for Merchandising, building best product assortment and option plan, Pricing and
promotions strategy, Product placement strategy, Inventory Management, Ordering, Replenishments,
Vendor Management
Maximizing sales and profitability, Merchandise Financial and Strategic Planning, Open to Buy
Management. Closely tracking Sessions, Conversions, Average order value and taking decisions
Competition analysis, Sales budgeting, Markdown and Sale Planning, Margin Analysis, Business
analysis- Sales, Sell Thru, Stock to Sales, Cover, ROS

Buying and Merchandising); Kidswear Category
Leading the Kidswear category business for 40 Large format stores across 7 countries in Gulf
region- UAE, KSA, Qatar, Bahrain, Kuwait, Oman & Egypt and for online store
marksandspencer.com
Annual Turnover of over AED 160 Million/ USD 44 Million, contributing 15% to M&S business
Responsible for growing market share/ maximizing the Top line and Bottom line, looking after all
aspects of Category Management, Merchandising and Buying
Have been key contributor in Marks and Spencer International Buying Fairs in London, United
Kingdom for Brand Buying/ Product Range Selection, building business strategies & placing orders
accordingly (Attended 7 buying fairs in London from AW’17 to AW’20)

Retail

Buying & Merchandising; Menswear Category
Managed a portfolio of leading formal and casual Menswear Brands like- US Polo, LP Sports, Arrow, Arrow
Sports, Color Plus, Izod, Men’s Ethnic wear brands and Tie’s category for Pan-India 70 stores. (Annual
Turnover of over INR 120 Crores)
Responsible for Vendor Management- 20 Vendors, Brand Management, Retail Buying & Range
Selection, Option & Assortment Planning, Placing Orders, Monitoring Allocation, Inventory
Management, Markdown Planning, Space Planning
Have attended multiple buying fairs across 7 seasons for leading brands like US Polo, LP sports, Arrow
sports, Izod, Color plus etc. Been active contributor in building the ideal product range, product
selection and finalizing orders accordingly

Title: “E-retailing in India: Scopes and Challenges”
• Detailed study of online retail business
• Online Cataloguing and Planning
• Returns Analysis
• Digital Marketing