Kang Augustine Ngum

Develop and execute digital marketing strategies to achieve business goals (traffic, leads, sales)
Manage and optimize campaigns across platforms such as Facebook, Instagram, Google Ads, LinkedIn, and TikTok
Plan and run paid advertising campaigns, including PPC, display ads, and social media ads (e.g., via Meta Platforms Ads)
Conduct keyword research and implement SEO strategies to improve website rankings
Manage website content and ensure optimization using tools like WordPress
Analyze campaign performance using tools such as Google Analytics and generate actionable reports
Create and manage email marketing campaigns using platforms like Mailchimp
Coordinate with designers and content creators to produce engaging marketing materials
Monitor market trends, competitor activities, and customer behavior
Optimize conversion funnels to improve lead generation and ROI
Manage budgets and ensure efficient allocation of marketing spend
Build and maintain brand awareness across all digital channels

• Planned and managed social media content for business pages to improve engagement
and brand awareness
• Created and optimized Facebook and Instagram ad campaigns with clear targeting and
budget control
• Designed digital creatives using Canva aligned with brand guidelines
• Assisted in SEO optimization including keyword research and on-page improvements
• Monitored campaign performance using analytics tools and prepared basic performance
reports
• Supported email marketing campaigns and content scheduling

Develop and execute digital marketing strategies to achieve business goals (traffic, leads, sales)
Manage and optimize campaigns across platforms such as Facebook, Instagram, Google Ads, LinkedIn, and TikTok
Plan and run paid advertising campaigns, including PPC, display ads, and social media ads (e.g., via Meta Platforms Ads)
Conduct keyword research and implement SEO strategies to improve website rankings
Manage website content and ensure optimization using tools like WordPress
Analyze campaign performance using tools such as Google Analytics and generate actionable reports
Create and manage email marketing campaigns using platforms like Mailchimp
Coordinate with designers and content creators to produce engaging marketing materials
Monitor market trends, competitor activities, and customer behavior
Optimize conversion funnels to improve lead generation and ROI
Manage budgets and ensure efficient allocation of marketing spend
Build and maintain brand awareness across all digital channels