Head Merchant and Enterprise business
MoneyMaster Payment Service Bank
Total years of experience :24 years, 1 Months
Played a critical role in coordinating and managing the efficient movement of goods (like POS etc.), ensuring timely delivery, and optimizing costs
• Acquire Large, Medium & Small merchants including micro-merchants and agents to enable acceptance of digital payment across the board along with Key Merchant Aggregators both in physical and digital space.
• Creating the Blue Print for MoneyMaster PSB next level of growth engine with innovative integration of merchant’s & agency business with consumer needs and wants to ensure digital fulfillment through MoneyMaster PSB bank
• Developing use cases and ecosystems for payment solutions across multiple sectors and value chains, hence identifying new revenue channels for the Organization and adding value to the client's core business by bringing speed and efficiency into their payment requirements
• Driving revenue growth to 3.22 Bn monthly business turnover from Agents and Merchant Businesses through key account partnerships of more than 1000+ strategic partners. • Execute to win: People management, Training, Quarterly Review, Sales Force Automation Tool for monitoring business engagements, Performance management
• Roll out of USSD, POS, APP & Web-based collections solutions for agents, and merchants enabling data-driven acquisition, usage & adoption
. • Managing on-ground team of 54+Servicing and onboarding executives with high-performance program managers for tieups to be done with agents, merchants, and enterprises to influence the usage of new commerce business
• Develop various data mining tools to ensure productivity tracking of manpower and lead management
• GTM (Go to Market) strategy for Jio POS with NPLP (New Product Launch Plan), New Product launch strategy and retail and merchant Implementation with key differentiation and clutter-breaking brand presence at retail
• Managing Jio’s new e-commerce business for online to-offline integration of commerce and customer business.
• Creating an ecosystem for new commerce businesses to ensure last-mile fulfillment of consumer orders with brand integration for complete end-to-end process and Home delivery and merchant delivery solutions
• Taking end-to-end ownership of ‘Go-To-Market’ from prototype stage to consumer-facing large-scale product launches & working with multiple stakeholders (Product, Technology, Operations, Marketing, BD, Sales, Legal, Logistics and Finance) across geographies to ensure timely launches
. • Conducting primary & secondary research for market opportunity identification, need-gap analyses, customer satisfaction.
• Identifying and onboarding key internal and external stakeholders and creating Third Party Distribution Networks critical for successfully launching new projects.
• Managing on-ground team of 1000+ Servicing and onboarding executives with high-performance program managers for tie-ups to be done with merchants and influence the usage of new commerce business
• Accountable for monthly consumer and retail dashboard emphasizing Brand Shops, SIS and top stores, retail investment performance and tracking based on Standard Retail Metrics
• NPPI Placement plan & sell through the plan, SOP for retail launch, Life Cycle Management of products, and Experiential Marketing Strategy
• Involved in India’s largest activation drive of 7 million experiences on Galaxy Note 1 (N700 phones in a record time of 3 months one of India’s largest tactical activations to create brand trails and touch and feel of the product across various strategically important touch points)
• Administered the largest Visual Merchandising Programs in India with 71, 000 retail outlets and more than 400+ Visual Merchandisers telecom Outlets (including RCM, star-DCM & DCM channels across India) which contributes close to 85% of the total sales by volume and value
• Supervised Pan India Experiential Marketing for Mobile Phone & CE products by producing positive trials (Hot lead generation and constant engagement with the potential buyers and retail tie-up to ensure maximization of sales through trials and conversions) in Malls, Food Courts, Premium Brand Showrooms, etc.
• Ensured brand consistency as well as reliability in SES, SDP, and MIT experience (local planogram implementation & design, training, and execution through 600+merchandisers across India with more than 350+ team members
) • Global Best practice for Galaxy Note 1 activation (7 million demos) in Samsung from D.J.Lee Marketing - Global Senior Vice President in 2011
• Won 1st and 2nd Global ranking in terms of Global retail audit for Galaxy S3 and Galaxy Note 1 in 2012 & 2011 with scores of 97% & 91% respectively
• Retail Visibility Index (RVI) at an all-time high of 76% in 2012 up from 52% in 2011
• Reduced the activation cost by 12% YOY by doing long-term mall and manpower contracts
• Won the Silver Award at EMMA Awards for S2 activation in 2011
Channel sales for distribution and key retail(Advantage stores) and exclusive Sony Ericsson stores management
Drive growth od Xperia and Walkman series of product with year on year sales increase by 26% in revenue and 30% in terms of volume
Product management and Digital marketing for targeting customer segment to induce brand sales and awareness
Revenue Growth of Nokia mobile phones from key channels of Nokia Exclusive stores, Ship in Shop outlets, Modern Trade and othe key account
Enhancing the market share of Nokia to 83% across various product category
Managing more than 7000+ promoters to influence Nokia mobile phone sales in key strategic outlets
Part of the core team to start Sony Ericsson Mobile phone business in India
Head of Channel sales and retail branding established last mile consumer delight with Experiential sales for Sony Ericsson Mobile phones
Ensure Revenue growth and market share growth year on year with number 1 position in terms of value share and number 2 interms of volume share in India
Established 250+ exclusive stores in India and more than 2000+ Advantage stores in India with value and volume contribution of more than 65% of dales
Merchandising interms of soft and hard merchandise for Key retail outlets and partners
Trade Marketing scheme to induce growth and sales of Kodak products including Kodak photography rolls, camera, paper
Growth of sales by 63% for Kodak in various categories through innovative trade scheme and loyalty programs
Head of Kodak photocopy and Kodak express Marketing and sales schemes
Brand activation for Marico products including Saffola, Sweekar, Medicare, Shanti Amla, Parachute range of products
Induce sales growth of 18% for Marico products through Harghar, Direct to Office, Direct to Consumer, Suffolk Healthy heart programs
Trade and Marketing schemes and Direct to consumer program
Sales officer for caterplan division for Best Foods Ltd for various products such as Brown and poison, Rex Jelly, Knorr soups, Mayonise and other range of products
Key accounts include Army, HORECA, Monginis etc. with sales growth of more than 50% in terms of value and volume growth
MBA IN BUSINESS ADMINISTRATION AND MANAGEMENT
Diploma in Marketing Management
Diploma in Information technology and computer science from1991 to 1993