Surasen Goswami, Area Manager

Surasen Goswami

Area Manager

canon

Location
United Arab Emirates - Dubai
Education
Master's degree, International Business
Experience
22 years, 9 Months

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Work Experience

Total years of experience :22 years, 9 Months

Area Manager at canon
  • United Arab Emirates - Dubai
  • My current job since April 2008

(1)Set budgets for each Product Group, based on product/area strategy, product planning and market analysis, to meet company’s growth objectives for the country/region.
(2)Analyze market by country, product (competitors, products, pricing, and promotions) and use the analysis to formulate local area strategy.
(3)Liaise with Marketing and Product Managers to deliver country support and regional marketing/sales activity and fix marketing expense budget, in line with turnover and budget guidelines, to stimulate awareness and sales achievement.
(4)Monitor and review monthly sales performance on country-by-country basis, individual product group & taking remedial action to support sales.
(5)Take special marketing support action for tenders, campaign prices etc. in cooperation with Product Managers.
(6)Implement Channel Marketing Program (CMP) within the region as a 2nd tier loyalty programme.
(7)Reviewing the in-country Canon teams work flow & advising measures to the respective teams on timely basis

Assistant Manager at samsung electronics
  • United Arab Emirates - Dubai
  • June 2005 to April 2008

(1)Analyze market situations per country (ratios, sales history, results re ex. competitors, products, pricing, promotions etc). Use the analysis to formulate local sales strategies and draw up clear business plans
(2)Negotiate and agree annual targets/termly sales plans with Distributors, in conjunction with the requisite marketing plan/budget (products/pricing/promotion etc).
(3)Liaise with Samsung Gulf Electronics & Samsung Electronics Korea, Marketing to draw up action plans for country support and regional marketing/sales activity (ATL/BTL, Promotions), in line with agreed budget guidelines, to stimulate awareness and sales achievement.
(4)Forecasting, setting targets and budgets for assigned market/Distributor, based on area planning and analysis, in order to meet company Plan growth objectives and termly budget achievement for Middle East region.
(5)Manage, control and monitor sales performance to facilitate Distributor targets achievement and stimulate sales and product promotion to generate sales growth.
(6)Take orders and forecasts regularly from distributors to achieve budget.
(7)Monitor and review monthly local sales performance on country-by-country basis to ensure smooth sales movements in line with the agreed sales plan. Take appropriate remedial action in case of discrepancies.
(8)Co-ordinate possible financial support to Distributors, within the agreed budget, to support Distributor sales achievement in a way economically beneficial to Samsung.
(9)Co-ordinate the planning of new product launches and the development of promotional materials, to support the timely and successful launch of new products into Middle East markets.
(10)Provide appropriate back up in support of government tenders and institutional business.

Branch Manager at ingram micro india limited (earlier Tech Pacific India Ltd)
  • India
  • July 2003 to March 2005

(1)Managing branch operations;
(2)Supervising Generating Client calls, Negotiating and closing those calls through our channel network in entire North Eastern India;
(3)Supervising market research for generating requirements on various IT products. (Mobile Phones, Desktop, Peripherals, Server, Notebook, Supplies);
(4)Supervising in Product Management for certain products (HCL PCs) in establishing the brand in North East India as a special task in the portfolio. It involved direct reporting to the Vice President on forecasting & closing on weekly basis;
(5)Coordinating with the Vendor/Supplier in regular ATL/BTL activities, incentive scheme for Channel partners, other related Promotions to enable more Customer cognizance;
(6)Visiting End user with Channel Partners to close a call;
(7)Preparing annual budgets for both sales & expense for the branch & submitting the same to DGM;
(8)Supervising onsite Customer Support as and when required;
(9)Setting-up independent Logistics & Service Center;

Network Support & Sales Engineer at Engress Infosolution Pvt. Ltd.
  • India - Kolkata
  • July 2001 to June 2003

(1)Looking for new clients & requirements in Corporate & Govt. sector.
(2)Generating Client calls, Negotiating and closing those calls.
(3)Exclusively maintaining client database, making cold calls to generate requirements.
(4)Arranging onsite Customer Support through support Engineers as and when required.
(5)Exclusively doing market research for generating requirements on all major IT products.
(6)Taking care of the clients with whom AMC (Annual Maintenance Contract) has been agreed upon.
(7)Responsible for generating leads for Networking Projects
(8)Responsible for generating orders for Office Automation equipment’s and other Hardware equipment’s.

Education

Master's degree, International Business
  • at Symbiosis Institute of Management
  • June 2010

Master's in International Business

Bachelor's degree, Engineering
  • at North Eastern Regional Institute of Science & Technology
  • June 2001

Engineer in Electronics & Telecommunication

Specialties & Skills

Analysis
Channel Management
Multicultural Team Management
Operation
Report Writing
Area/ Territory & Operation Management, Resource Development

Languages

English
Expert
Hindi
Expert