Marketing Management
Trivety Marketing Managemement
Total years of experience :19 years, 2 Months
A strategic business marketing consultancy with focuses on business growth for
its partners and clients.)
Clients
FUNZAMR, A Paas based on-demand entertainment high-street ecosystem)
•End to end business management with concept viability and research and product development
•Mainline responsibility for stewarding business operations and P&L management
•Devised go-to-marketing strategies for vertical and horizontal expansion in local & global markets
•Spearheaded customer segmentation and devised brand positioning and communications strategies towards helping brands to connect more emotively to consumers
•Formulated/executed B2B marketing & communication strategies - assessed & analyzed the impact on businesses
•Developed/fostered alliances and developing business plans for launch & sustainability
An Innovative Beauty & Wellness company)
•Set up the E-commerce and Digital Marketing division for the organization from scratch
•Developed go-to-marketing strategies, managed product portfolio for vertical & horizontal expansion across markets Devised an integrated branding, communication and marketing strategy to enhance brand persona
•Administered brand & product portfolio for DRGW with global launch of 6 products in wellness, complete skin care range and 8 products in nutritional segment
•Successfully Managed the marketing portfolio of INR 10 Million; reduced the marketing spent by 37% and increased the revenues by 35% by switching to Digital Marketing and Social Media Marketing for lead generations
•Conceptualized new product launches and increased the business topline with CAGR of 35% with innovative sales for driving marketing strategies; Focused on white collar Digital Marketing strategy
•Set up new product portfolio in cosmeceuticals beauty & weight management; Closely worked for its development in France and led the successful launch of skin care range in India
•Anchored online customer loyalty program achieving 98% CSAT, 99% customer retention and 28% in business revenues
•Setup digital platform for customer engagement; Streamlined CRM/ERP systems for seamless customer experience
•Added 42% in business revenues, reduced the RTO’s and financial settlement TAT with partners; Enhanced the E-commerce business
•Developed AV content for website /you tube & TV programming .in-house .
•Product & packaging design development
An Ethical & Sustainable Luxury Beauty brand based on therapeutic virtues of Swiss Botanical & Indian Ayurveda)
•Established brand tone of voice for Abhati as the sustainable beauty and skin care brand. Pivotal in the incorporation of Abhati in B-corp
•Re working on product packaging for new product launches . o hair care & fragrance based product
•Established & Managed website and blogs development, social media, twitter, Instagram and complete Digital Marketing
communication strategy
An Integrated Media & Advertising agency)
•Built and managed North India Profit center; og 3.6 BN INR generating over INR 1 Bn through pitches .
•Established key client relationships with focus on ensuring YOY growth of 30%
•Developed/executed a mass awareness campaign for first worldwide TV campaign titled She Can, You Can, Garnered UGC content online an through CTA campaign
•Devised/executed of a 360* mass media campaign for Tupperware; Launched multiple products & sub brands for clients
•Administered entire media (Digital, Print, TV and Radio) marketing plan & budget for M/s Panasonic between 2009 - 2013
•Administered entire media (Digital, Print, TV and Radio) marketing plan & budget of Panasonic for the period between 2009 - 2013
•Successfully achieved 100% retention of all clients during the period
•Undertook P/L responsibility & developed the annual growth plan for the North India
•Formulation of new plans & strategies for new business acquisition at all India level.
•Key role in implementing the industry level Marcom mapping & planning Tool M3 with Point logi
Brands & Campaigns managed
•Corporate: DLF, BSNL, Panasonic, LPU, Su-Kam, Central Park, Toshiba, Delhi Press
•Real Estate :Central Park (CP2, The Room, Central Park Bellevue)
•Launch DLF (Emporio, Promenade, DLF Place Saket & DLF Golf View Apartments
The pioneers of Internet revolution in India, )
•Branded Content Planning
•Steered Business Development
•Events Sponsorships
•Celebrity Talent Management
•Events management; Femina Miss India
•Branded content associations
A cross over films production house)
•Developed Communication
•Marketing Collaterals
•Pitch Strategy for In-film Branding
in
in
in
in
in
