Marketing Specialist
Nestlé - Other Locations
مجموع سنوات الخبرة :9 years, 0 أشهر
Integral part of business strategy team responsible for achieving volume targets by devising commercial strategies built on robust business models. Achieved coee machine sales of 3 million units in 5 years gaining SOM from competition. Maintained 15% yearly growth of B2B coee cartridge subscribers through brand building activities, promotions & acquisition campaigns.
Enhanced product portfolio bringing several products & services to market by leading e2e development projects from inception to conclusion. Improved engagement and brand loyalty through advanced CRM & UX of the Nescafe Mobile App that has over 500K active users contributing an average yearly incremental revenue of ¥235 million.