Susan mahdy

category management
customer development and experience
customer engagement
company engagement

Responsible for the availability of the product in retail. Responsible for all marketing activities in retail and off retail. Continuous review of the competition product availability and pricing . Support the sales team by reviewing the best selling products and non moving products. Lead an and whole team of retail promoters. act as a marketing consultant for the brand/marketing regional team. Device aan annual promotional calendar. Device an annual marketing plan. Allocation of yearly marketing budget.budget.Continious review and assessment of brand market share.

 Defines and manages full year marketing plans ensuring delivery against targets, on time, on budget and within respective brand guidelines.
 Creates annual and seasonal marketing calendars in close cooperation with Brand Managers
 Defines annual advertising media mixes (print, radio, digital, In-store, events).
Yearly social and digital marketing plans and activations
 Ensures that brand proposition is integrated into all marketing activities
 Works closely with brand teams to ensure that marketing activities supports the overall revenue growth targets of the brand.
 Responsible for artwork development, advertising, promotions, catalogues and magazines
 Collaborates with Corporate Marketing to ensure alignment with company guidelines and to optimize expenditure.
 Works closely with host brands and Brand Managers developing marketing activities to grow sales and further enhance the brands in the market
 Responsible for establishing 3rd party relationships with media, agencies, event management, sports clubs etc.
 Briefs CMD on artwork amendments and all print / production requirements
 Briefs agencies on creative development and amendments
 Defines appropriate promotional approaches and develops appropriate material in collaboration with CMD.
 Develops distribution strategies for marketing materials.
 Reviews quality of marketing materials, and provides feedback to Production team.
 Responsible for market research, insight and database
 Reviews brand and competitor marketing activities, identifies market challenges/opportunities and makes recommendations to act.
 Connects with stores and Customer Care to understand consumer engagement with the brand
 Plans and supervises Mystery Shopping surveys
 Develop programs for driving acquisition of customer names, supporting Customer Care team in the development of customer database
 Identifies events and partnerships that reflect brand positioning and support marketing objectives
 Builds Annual PR Plans as part of overall marketing plan.
 Works and manages cross functionally with other teams and functions to ensure the efficient implementation of marketing initiatives.
 Builds and manages professional relationships with external partners.
 Adheres to all Company Policies, Procedures and Guidelines.
 Measured on retail and online sales, customer satisfaction and brand awareness

Annual strategic planning and budget allocation for 25 fashion brands.
Responsible for 25 fashion brands ATL/BTL/PR planning and execution.
Responsible for Social/Digital campaigns for each brand.
Communicating with regional and local Media/PR agency to discuss each brand objective and desirable results(Budget, Reach target audience, Sales, PR events, Marketing Campaigns(ATL, BTL, PR)
Communicating with regional office and franchisor to find and set the best seasonal objectives/planning for each brand.
Prepare post event reports to assess campaigns (ATL, BTL, PR )
Prepare reports about the competition and market trend.
Recommend BTL/PR ideations for each brand based on market/customer knowledge.

Strategic Planning, Budgeting and executing of the annual marketing plan for UTC.
To plan Monthly and to develop concept/idea for each monthly promotion/ sales activity.
.Promotion planning involves mechanic and implementation guidelines.
Responsible for design concept (Marketing Collaterals) development for each monthly promotion/sales activity.
Direct the training of the showrooms by sending monthly detailed presentation of promotions/sales activities.
Liaise with 3rd party design team to execute the planned and approved Marketing Collaterals.
Coordinate all sales activities and promotion with Operation manager and the showroom managers.
Work closely with the brand managers and Operation Manager to ensure the marketing activity supports. The revenue growth (by developing an action plan for each promotion/sales activity)
Review the effectiveness of the Marketing Plan and identify the learning from each campaign.
Monitor and analyze monthly and yearly sales (Average Monthly Transaction, number of transaction and sale)
Forecast monthly sales (based on sales trend, special seasons or activities or new products)
Adjust the Annual Marketing Plan as necessary to ensure each Division achieves its budgeted sales targets.
New Product Launches: Such New Product, New Collection or New Showroom Opening.
Plan and develop strategic plan for product campaigns and launches in order to achieve the desired target.
Liaise with the Advertising Agency for new campaigns or product launch( brief and continuous follow up to ensure high standard delivery)
Responsible to liaise with the advertising agency to execute all requested job orders within high standards (BTL and ATL).
To develop awareness of the UTC brand among consumers and UTC's business partners
Develop company communication and plans for PR events across the group ensuring consistency of branding and significant and correct content for all type of communications.

Strategic annual Marketing planning
Lead all Marketing Activities (ATL, BTL, PR)(Concept and execution)
Direct relationship with media and PR agency
Maintain excellent relationship with media to ensure great coverage for our brands in the media.
Develop monthly marketing activities and sales offers for shops
direct coordination with operation managers and shop managers to execute all marketing activities on timely manner
allocate budget and audit budget monthly
responsible for all marketing collaterals

Dealt with American suppliers.
Planned orders for customers to avoid delays
Guaranteed the delivery of requested parts to Canada based on customer request.
Expedited orders based on requests

Customer Service
Execute all Banking Services at the counter
Responsible to serve customers and help them at the most professional level possible.
Promote Banking products.