Communications and Marketing Director
Scholars International Group
Total years of experience :30 years, 10 Months
• Devising and implementing communications strategy
• Develop branding strategy to support mission and vision
• Web content development and graphic identity
• Social media content and strategy
• Daily writing for press releases, web, social content, published articles in GCC news outlets
• Manage external branding, marketing and public relations agencies to strength position in the media market
• Ensure regular positive news coverage with consistent messaging
• Work with project teams to create or advise on messaging
• Connect with internal department heads and external community leaders
• Event management related to PR and branding messaging
Responsible for a unique property and special corporate projects.
• Branding
• Social media content
• Web content
• Photography
• EDM and GDM content and photography
• Events that carried out the mission and vision and carried the branding forward
Content development for all channels to increase awareness to targeted audiences which the department sought to reach.
• web content, photography and design oversight
• writing web content
• social media content
• internal communications to the highest levels at Harvard University with the department
• external communications to stakeholders outside of the department
• content for communications to outreach audiences
Creative direction for all non-main news sections appearing in the daily newspaper and the celebrated New York Times magazine
• direction for all sections under my responsibility to uphold the standards of the newspaper
• meet tight and demanding deadlines
• direct writers and art directors for sections
• collaborate with most senior editors on cross-department sections
• oversee migration of sections to web and online versions
Meredith College is a full 4-year University offering higher education degrees in Liberal Arts education (Bachelor of Science and Bachelor of Art degrees), located in Raleigh, North Carolina, U.S.A. It is a part of the university colloquium of Duke University, University of North Carolina at Chapel Hill and North Carolina State University.
