Susnata Samaddar

• Own end-to-end bancassurance business for East India, driving insurance distribution through HDFC Bank across six
states.
• Lead a multi-layered structure of 6 Area/Cluster Heads and 30+ Sales Managers, with broader influence across branch
banking teams.
• Consistently deliver 110-125% of annual revenue targets, contributing significantly to regional topline and profitability.
• Drive annual planning cycles including target setting, forecasting, pipeline management, and performance
governance.
• Improved branch productivity by ~25-30% through structured sales governance, MIS tracking, and conversion-focused
interventions.
• Strengthen strategic alignment with banking stakeholders (Cluster/Regional Heads), ensuring sustained business
growth.
• Execute localized growth initiatives to enhance customer acquisition, conversion rates, and policy persistency.
• Lead capability-building initiatives, improving frontline sales effectiveness and product penetration.

• Led general insurance distribution through PSU banking partnerships including Punjab National Bank and Union Bank
of India.
• Managed operations across 1, 500+ bank branches, ensuring consistent activation and revenue delivery.
• Delivered 30-35% year-on-year growth through structured joint business planning and partner engagement strategies.
• Built strong relationships with senior banking stakeholders, improving wallet share and execution efficiency.
• Implemented targeted branch activation programs, enhancing policy issuance and conversion ratios.
• Leveraged performance dashboards and KPIs to drive data-led decision-making.

• Headed bancassurance operations across East India, managing multiple banking alliances and distribution channels.
• Achieved consistent 100-110% target performance, supporting sustained regional growth.
• Led end-to-end team management including hiring, training, and productivity optimisation.
• Designed structured onboarding and training frameworks, improving sales capability and conversion rates.
• Expanded regional presence by strengthening partner relationships and increasing branch coverage.
• Integrated insurance offerings into banking workflows, improving cross-sell effectiveness.

• Led a team of 30+ sales executives, managing end-to-end branch sales operations.
• Developed strong builder and connector networks to drive secured and unsecured loan business.
• Delivered consistent revenue performance through cross-selling and pipeline discipline.

• Progressed from Teller to Branch Sales Manager, reflecting strong performance and leadership capability.
• Managed branch sales, customer relationships, and cross-selling of banking and insurance products.
• Delivered strong results across retail banking sales, customer acquisition, and service quality metrics.