Susu Smaili

Online Platform for Income Insurance

PROFESSIONAL EXPERIENCE
E-commerce, Digital & Social Media Strategist & Consultant
• Setting and managing the digital and social media strategy (Automation & Operations), including:
• Multi-touch campaigns
• Google Ads
• SEO optimization
• Facebook digital ads
• Instagram digital ads
• Linkedin B2B ads

Clothing Online Platform
Managing the digital and social media platforms including:
• E-commerce
• Multi-touch campaigns
• Google Ads
• SEO strategy
• Facebook & Instagram digital ads

- Project & Consultancy Basis
- Handled the Marketing Department
- Manage and supervise marketing team along with: trade marketing, promoters and merchandisers.
- Submit monthly executive and principal reports.
- Manage campaigns from inception to execution.
- Prepare and submit Marketing & Business Plans (Yearly and Quarterly).
- Manage Key Accounts and all distribution channels.
- Allocate and Manage budgets.
- Manage P&L

Oversee and manage all Marketing campaigns & implementations
* Set marketing strategies for each company under the Holding
* Set marketing budgets & control spending for the Holding
* Oversee all marketing implementations for the Holding
* Set strategies and plans for all social media platforms
* Launching of new products, setting workshops, congresses and trainings

Pharmaceutical OTC Unit and FMCG Unit

GSK: Panadol & Physiogel, Aspen: Solpadeine, Sanofi: Magne Vue B6, Selsun Blue, Oenobiol, Merz,
Cheisi, Novartis

* Set and implement Trade Marketing plans, social & digital media plans.
* Handle the Over the Counter (OTC) Pharmaceutical Team of 10 medical reps for GSK (Panadol), Sanofi, Aspen, Merz, Chiesi, Novartis.
* Handle budgets for all OTC & FMCG brands and assuring all spending are within agreed budgets.
* Handle merchandising team for OTC Pharmaceutical products and FMCG units.
* Plan annual promotional plan by supplier/brand, timeline, pharmacy classification and trade offer (with sales manager) based on history and previous analysis of brands and sales history.
* Prepare contracts for pharmacies for shelf rentals, window branding, signage projects, BTL & ATL activities.
* Create on yearly basis cycle priorities for OTC team.
* Meet on quarterly basis MOH regulatory pharmacist to assure we are aligned with laws and regulations when it to implementing OTC trade marketing activities.
* Apply and respect brands' guidelines - planograms, cycle priorities, etc.
* Responsible for requesting and implementing for all POSM.
* Create content for social media platforms to suit the local market.
* Plan and implement cycle priorities for pharma products.

Responsible for managing marketing & business plans, advertising and promotional staff and activities. Takes steps to measure, enhance, and enrich the position and image of a brand/s through various goals and objectives.
Primary Responsibilities:
* Plan marketing and branding objectives - corporate and brand.
* Expand product solutions and offerings
* Media Relations, Communications, Public Relations, Public Affairs; Marketing; Journalism; Research; Event
Planning; Digital Planning & Marketing; Crisis Communications, etc.
* Design, drive, and implement communications and media strategies.
* Plan and implement communications budget, policies, and strategies in alignment with the brand's overall
strategic direction and business plan, and in coordination with its various departments.
* Manage the brand's digital and social platforms - This includes website, event pages, and social media channels.
Ensure the synergic functioning of those platforms towards achieving higher impact and visibility for the brand.
* Draft, post, and distribute press releases, announcements, and news stories to the media.
* Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
* Responsible for developing and implementing operational & strategic plans for the marketing division
* Prepare and adhere to budgets.
* Liaise with R&D to create new products.
* Oversee creation and delivery of press releases, advertisements, and other marketing materials.
* Liaise with purchasing and packaging department to assure alignment with manufacturing lines.
* Nurture and enrich all external perceptions of the company and growth of market share.
* Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
* Review P&L with sales team, branches and finance.
* Lead all areas of content generation and production across all media platforms - offline & online platforms.
* Coordinate with sales management and align quarterly targets.
* Drive overall CRM and direct marketing.
* Engage other organizations within the community.
* Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
* Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
* Responsible for the marketing of company products and services to the right market whether B2B or B2C
* Develop an annual marketing plan in conjunction with the sales department. This details the year’s activity to
meet agreed company objectives.
* Manage all aspects of print production, receipt and distribution.
* Achieve frequent, timely and positive media coverage across all available media.
* Managing the entire product line life cycle from strategic planning to tactical activities.
* Conduct market research to identify market requirements for current and future products.
* Develop and implement a company-wide plan to push product, working with all departments for its execution.
* Analyze potential strategic partner relationships for product lines.

for FMCG and Non-FMCG products
(BIC & Al Safi Danone)
Highlights & Key Responsibilities:
 Brand
- Marketing & Action plans
- Custodian of the brand and will make sure that the brand will not be damaged in any way
- Responsible for putting together the annual marketing plan for an existing as well as for new brands
- Pricing strategy for all brands
- Develop strategic and operational plans for brands
- Envisaged support levels (BTL/ATL/TTL)
 Planning & Target Setting
- Plan sales volume (set the target) per channel/region for each brand
- Regional and trade channel split as needed
- Social Media Management
- Create quarterly/yearly action plans for brands
- Implement a 360-degree launching plan locally/regionally

for Spirits and Alcohol Brands
Highlights:
- Liaison with a high-end hotel to increase visibility and increase sales of premium brands.
- Strengthened relationships with different On Trades to increase product visibility.
- Managed several premium and luxury spirit and alcohol brands.
- Launched a luxury spirits brand On & Off Trades successfully.

Key Responsibilities:
- Developed and implement creative business strategies to achieve business goals.
- Developed actionable marketing plans for all products, to ensure highest return on investment.
- Achieved planned volume and financial targets for all products.
- Monitor development versus agreed plans, and take corrective action when necessary.
- Identified new business opportunities and study the feasibility of new market introductions.
- Coordinated with media, advertising, and sponsored venues.
- Worked on Nielsen & IPOSOS to set customer research, understand current market conditions and verify competitor information.
- Developed pricing structure strategy .

The organization is an import/export of international brands of cosmetics/perfumes that were distributed in 5 stores.

Highlight:
 Played a key role in augmenting sales by 35% in 2008 and 45% in 2011.

Key Responsibilities:
- Planned, coordinated and executed annual marketing plans and business plans to enhance operations thus
achieving organizational bottom lines.
- Buying merchandising and planning for all suppliers.
- Studied, analyzed and developed marketing strategies for the company’s products and services to enhance
market penetration, market share and brand positioning.
- Managed and administered the inflow/outflow of products at the merchandise shops and ensured smooth flow of operations within the given time limit.
- Oversaw promotional activities, ascertained that they are carried out efficiently and within agreed budgets to raise company's profile and increase sales.
- Established and maintained relationships with industry influencers and key strategic partners, as well as fostered positive relations with existing clients through excellent service and regular meetings.
- Spearheaded marketing initiatives, created seasonal promotion plans, prepared promotional product cataloguess, ads and flyers for the stores and recommended tailor-made strategies to achieve market leadership.

Trade Marketing Manager of Spirits, Alcohol, FMCG (Kellogg’s).

The Organization is an independent strategic marketing agency with a broad client base such as the referred below (Dunkin Donuts, Coca Cola Zero, Coors Brewing Company-Killian’s Irish Red Beer).

Highlights:
- Played a key role in surpassing the client goals on all marketing and sampling programs. Expanded business
reach and proactively created new sales leads/opportunities.

Key Responsibilities:
- Developed and executed strategic marketing plans targeted at capitalizing existing client base. Coordinated the implementation of sales plans to increase revenues and expand market presence.
- Collated and analyzed data pertaining to various corporate strategic marketing and business parameters, as well as planned turnkey business solutions to enhance profitability.
- Devised the annual marketing plan/ budgets in conjunction with corporate vision and prepared reports for the management with recommendations.
- Coordinated with the in-house design team to ensure smooth execution of workflow within the given time and
cost constraints.

Dunkin’ Donuts, United States
Field Marketing Manager - Marketing Manager for the opening of New Dunkin Donuts Stores.

Key Responsibilities:
-Developed comprehensive marketing and corporate communications strategies including promotions and events to strengthen the organization's brand awareness in the whole region.
-Formulated and implemented an integrated range of sales and marketing concepts and strategies consistent with the overall goals and objectives of the business for B2B customers within trade area.
- Ensured top line sales goals and bottom line profit goals are met by recognizing profitability and revenue impact of all business opportunities.

Coca Cola ZERO, United States
Senior Brand Manager - Launching of Coca Cola Zero in the USA Market.

Key Responsibilities:
- Researched present/future market opportunities and trends with the objective of recommending to senior management suitable strategies and tactics to exploit the same for sound and profitable growth.
- Established local brand communication to ensure positive development of brand image to support sustainable and profitable market share growth.
- Ensured all company policies/procedures are followed in all aspects of operations and that all personnel comply with all set rules, regulations and laws.

Coors Brewing Company on Premise Sampling of Killian’s Irish Red, USA

On Premise Manager - On Trade Brand Manager for Killian’s Irish Red Beer.

Highlights:
- Spearheaded the sales of local on-premise program by 33% as well as established procedures and reviewed activities in accordance with existing standards.
- Augmented sales through brand re-launch and sampling initiative as well as organized marketing activities to achieve its aims and objectives.

Key Responsibilities:
- Communicated and coordinated the various aspects of on-premise operations to ascertain compliance with established policies and procedures as well as local, state and federal laws and guidelines.
- Supervised the entire operations of the department including premium storage, inventory and allocations to ensure the assigned work is completed within the given time and cost constraints.
- Liaised and coordinated with venue manager as well as built and maintained brand relationships and rapport with clients/consumers to deliver personalized customer experience.
- Developed effective strategies to identify qualified candidates for potential internal hires. Trained and motivated new recruits, conducted performance reviews periodically to increase productivity, market share and profitability aimed towards achieving organizational goals.