Head of Group Corporate Communications
Al Futtaim Automotive
Total years of experience :26 years, 5 Months
• In charge of Al-Futtaim Automotive’s internal and external communication strategies for the UAE headquarter including earned and owned media strategies and overlooking communication strategies and activities for the group in 9 other countries in the Middle East, Africa and Asia
• Consistent Agile communication aiming at educating stakeholders about the transformational projects and culture change the organization is going through
• A lead member of the Crisis Management Committee responsible for crisis response in coordination with Group Risk (In charge of all local and international COVID-19 response)
• In charge of internal group events, including high level annual corporate events hosting 1000+ guests, as well as monthly employee engagement webinars attended by 700+ associates
• Responsible for multimedia/marketing productions including internal strategic messaging productions, educational animations, marketing collaterals as well as internal and external ambassadorship videos
• Supporting various corporate departments with their marketing requirements
• Headed in 2019 the marketing and communication department for Al-Futtaim Toyota and managed a multi-million budget with the support of 10 associates
• From 2011 to 2018, in charge of external and internal communications for Al-Futtaim Motors brands including Toyota, Lexus, Hino, TMH
• Responsible for corporate government lobbying strategy and influencers engagement, mainly in relation to new regulations and sustainable mobility
• Crisis Management (product recalls and service campaigns in addition to false allegation and accident cases)
• Launched the zero-emission Fuel Cell Electric mobility pilot with key government and private stakeholders
• Successfully inaugurated INTERSECT BY LEXUS, luxury brand experience space and restaurant at DIFC.
• Managed over 40 launch events for Toyota, Lexus and Hino models including hybrid alternatives
• Press trips to Japan, USA and Europe
• Maintained highest share of voice in UAE media and grew the estimated PR value of Toyota by 620% since 2011
Master of Ceremony for corporate events (MC), Copywriting, TV scriptwriting, Voice over, cartoon & drama dubbing, TV presenting, singing for audio/video productions.
• Managed a team of PR managers and associates
• Managed the administrative and HR aspects of the PR department.
• In 2008, pitched and won 7 new accounts which increased the revenues of the PR department by 55.13 %
• Directed accounts which fall in various industries such as luxury, fashion, banking, finance, real estate, fashion, MICE, beauty, motor sports…
• Managed the Public Relations activities of Union Properties, Emirates Islamic Bank, Accor Group (Novotel and Ibis Hotels) and Kalium Group of Companies. Developed annual PR Plans, press releases, fact sheets and editorials, in addition to organizing events, press conferences, media gatherings, round tables.
Presented and co-wrote over 100 episodes of a women oriented televised magazine show featuring medical, psychological, educational, religious, fashion, art, and book review segments, as well as hosting prestigious Arab and Western celebrities from the entertainment, to art, design and fashion industries.
Co-presented an evening entertainment talk show, hosting a large number of Arab stars such as Milhim Barakat, Nawal El Zoghbi, Assala, Jamal Souleiman, Nancy Ajram, Hani Shaker, Sherine Wajdy, and much more …)
Presented 60 episodes of “Kids Playground”, an educational show for kids including 60 songs and handcrafts segments.
Starred (Voice) in Disney, Warner Brothers and various other cartoon shows.
Worked on creating and preparing programs for Heya TV the Arab female TV station.