Consultant
McCollins Media
مجموع سنوات الخبرة :11 years, 6 أشهر
As a consultant at McCollins Media, I am responsible for execution of all aspects of Client servicing, including the below activities
• Ideation & execution of PR campaigns
• Content creation for all client written communications (Press Release, articles, Q&A)
• Event and media coordination for all client events
• Creating and managing social media campaigns
• Organizing blogger outreach programmes for brands.
In this time, I have worked with key clients and projects and contributed significantly in the fields of communication planning and execution, content creation, event and media coordination and new business development.
I have also had the opportunity to incorporate the Digital + PR approach, to craft campaigns to increase perceptibility, viewership and conversation across platforms.
Account Executive, MSLGROUP India (April, 2012 - May, 2014)
Responsible for execution of all tactical elements in Client servicing which includes media
United Technologies meetings with senior journalists and profiling of spokesperson to increase visibility of UTC as
Corporation a large corporate in India. Worked with senior management of the individual Business Units
(Sikorsky, Pratt & Whitney, UTAS, Carrier and Otis), to increase their reach to the target
audience, by drafting key messages and building relations with the media.
PR activities included content creation for consumer education initiatives as well as
Eureka Forbes Limited coordination and execution of media activities such as Pan India education roundtables,
press meets, interviews and conference coordination and execution. PR initiatives include
content generation for consumer initiatives as well as coordination and execution of media
activities in such press meets, interviews and partnerships in Tier 2 and 3 cities.
Public relations consultant to BlackBerry, to strengthen their presence in Tier 2 and Tier 3
markets of India. Media coordination for the outstation publications at the launch of
Blackberry BlackBerry Z10 in India. PR activities included content generation for technology initiatives as well as coordination and execution of media activities in such press meets, interviews and
store launches in Tier 2 and 3 cities.
Consultant to Bajaao.com to increase their presence in India, amongst their stakeholders and
Bajaao.com key audience. PR activities include content creation for partnering initiatives and new
launches.
Profile Skills
Specialities Computer
www.facebook.com/Suzanne.K.Joseph Crisis Communication Microsoft Office
https://twitter.com/ChaoticLyricist Event Coordination Adobe Indesign
Content Creation Adobe Photoshop
in.linkedin.com/pub/suzanne-joseph- New Business Development Corel Draw
k/40/365/635/
Hello! I am Suzanne, a PR Executive with experience Interests
gained from working with MSLGROUP, in Mumbai - Knowledge
Campaign Planning Creative Writing
India's premier metropolitan city which is on par with
Travel and Wildlife
Client Servicing
international practices and standards. Music and Music Festivals
Edit Meet Coordination
My objective is to bring to the table, my experience & Socializing