Swapnali Sanjay

Planned and executed B2B trade exhibitions from concept to completion, including budgeting, sales,
marketing and operations.
Managed exhibitor and buyer acquisition through digital channels, trade associations, agents and
industry networks.
Led cross-functional teams across sales, marketing, operations, finance and vendor management.
Oversawfloor planning, venue operations, stand build-up and service delivery.
Monitored P&L, cash flow and business performance to ensure successful event outcomes.
Designed and Built Complete end to end customized system using ODOO used for Documentation,
Registration and Reports.

Managed Home Accessories and Furniture categories across 10 stores in the UAE.
Increased Home Décor contribution from 2-3% to 8-10% through improved assortment planning and
product selection.
Managed assortments, product launches and shipment intakes while optimizing product mix through
regular sales reviews.
Streamlined SKU structures, category hierarchies and product data to improve reporting and planning
accuracy.
Managed a team comprising a Buying Assistant, Junior Merchandiser and Logistics Assistant.
Negotiated low-volume sourcing solutions in traditionally high-MOQ environments while managing
appropriate width and depth at SKU level.
Partnered with stores and warehouse teams on stock allocation, replenishment, consolidation and
inventory control.
Led aged stock clearance initiatives to improve stock productivity, reduce write-offs and protect
margins.
Played a key role in Navision implementation, designing workflows, documentation and reporting
processes.
Attended international trade fairs across China, India, Germany, France, Turkey, Vietnam, Malaysia
and Indonesia.
Conducted competitoranalysisand regularstorevisits.
Managed a team comprising a BuyingAssistant, Junior Merchandiserand LogisticsAssistant.

Managed Bath, Garden and Kids Linen categoriesacross15+ GCCstores, overseeing a portfolio
valued atAED50M+.
Reorganized SKU structures, categoryclassificationsand productdata toenhance reporting quality
and support moreeffective planning.
Managed monthlyOTB planning and order placements in linewith approved OTB budgets.
Achieved salesand margin growthwhile maintaining targeted inventorylevelsthrough effective
SKU-level analysisofGMROI and Sell-Through performance.
Monitored topand bottom sellersand managed shipment intakestoensurestockavailabilityacross
stores.
Managed replenishment, stockallocation, consolidation, markdownsand clearanceactivities.
Represented the businessat majortradefairs in China, India and Germanytosource productsand
identifymarkettrends.
Conducted competitoranalysisand regularstorevisits.

Managed merchandising, planning and buying foranArabicwomenswear brand acrossstandalone
storesand kiosks in the UAE.
Played a keyrole in Navision implementation, helping redesignworkflows, productdata structures
and reporting processes.
Restructured the productdatabasethrough improved SKU managementand categorization.
Trained team memberson SKU management, allocation and replenishment planning based on
storecapacityand sales performance.
Managed buying and sourcing from India and local UAEsuppliers based on historical salesand size
ratios.

Managed sourcing, buying and planning for Bed, Bath, Décorand Furniturecategoriesfor Private
label businessesacross30+stores across India.
Launched several Indian and International brands LikeOsim, Esprit, TomTaylorand managed Local
brands like Portico, Spaces, Swayam bynegotiating commercial terms, retail spaceallocation and
margins.
Core team member in the launch of HOMESTOP, the standalone home retail format of
Shoppers Stop.
Managed Inhouse labels like Stop (Basic), Ivy (Mid) and Fern (Premium) across planning, buying
and merchandising functions.
Consistently delivered year-on-year sales growth while maintaining healthy stock levels and
timely ordering through analysis ofSell-Through %, GMROI and StockTurn performance.
Received PLRS (Performance Linked Reward Scheme) incentives and a special recognition
bonus for exceeding targets during a typically lean period.
Used WSSI and OTB tools to forecast demand, sales, margins and intake plans ahead ofeach
buying season.
Planned and executed markdown and clearance activities to reduce slow-moving and aged
inventory.
Managed stock allocation, replenishment and consolidation across 30 stores to improve
inventory productivity and stock availability.

Played a key role in the national launch ofTommy Hilfiger Home across 10+ premium retail
locations, including Shoppers Stop across India, other Departmental and Standalone Stores.
Managed product range selection and worked closelywith vendors to plan production and
ensure timely deliveries.
Monitored sales, stock levels, allocations and replenishment across India to maintain product
availability and support business growth.

Developed core merchandising expertise through progressive roles with Excel Garments,
Uniworth Apparels Ltd, and Hope and Glory Buying House.
Coordinated end-to-end sampling, production execution, and export order management for
international markets including the USA, EU, and UK.